Tim Jaques Email & Phone Number

Brussels Metropolitan Area

Developing and implementing the digital business strategy for Toyota Motor Europe's Connected Technologies aimed at leveraging the latest trends and technologies in mobility (incl. IOT, EV, MAAS, ADAS, micromobility,...)

Brussels, Brussels Region, Belgium

Managed an ecosystem of internal stakeholders (GTM, Marketing, IT, Product Development, UX, compliance, Risk & Fraud Management) and payments industry leaders (Mastercard, Visa, Apple Pay, Bancontact, Worldline) with a focus on 3 core assignments: - Championed the ideation of various daily banking features, achieving an 11% reduction in service centre costs. This transformation encompassed digitising core services, including card management, dispute resolution, and PIN code adjustments. Additionally, innovated new services that augmented daily banking revenue by €4M, particularly through the issuance of virtual and single-use debit cards- Orchestrated an initiative to bolster BNPP’s e-commerce payment success rates by 17%, all while maintaining fraud rates and adhering to the PSD2 legal parameters- Directed the ideation processes and was instrumental in backlog prioritisation, further refining BNPP’s PayconiqbyBancontact proposition

Brussels Area, Belgium

Launched the first fully digital and 100% subscription-based bank in Europe (Belgian banking licence).- Devised and implemented a comprehensive marketing strategy across multiple channels—Digital, TV, Radio, Partnerships, PR, & CRM. This resulted in the acquisition of 10k Premium Memberships, a surge of 106% in customer base growth, and an uplift in brand awareness to 17% by the end of 2020- Directed product marketing initiatives across business units, encompassing daily banking, investing and loans for both B2C and B2B customers.- Supervised a diverse range of agencies in digital media, advertising, events, market research, and social media.- Pioneered Aion Bank’s social media approach and governance structures. This encompassed the establishment of a webcare team, integration of social listening reports, and robust reputation management protocols

Brussels Area, Belgium

Guided and mentored a team of 9 Marketing Experts, overseeing:- Key strategic marketing projects, including Private Banking CRM, event strategies, and content marketing- KBC's brand campaigns, highlighting initiatives like the all-in-one app, Vindr, and spare change investments- Comprehensive management of KBC's social media channels from inception to execution.- Conceived and executed a revamped social media approach, complete with campaign and social media management reporting dashboards. This overhaul resulted in a 14% CPA reduction on Facebook, a threefold growth of KBC's Instagram community, and a surge in positive sentiment across all social platforms- Successfully amalgamated the social media and project leader teams, setting new governance standards. Further enriched the team by hiring two new members and providing mentorship that led to the promotion of two direct reports—one achieving the pinnacle level in his trajectory

Brussels Area, Belgium

- Led the development and launch of a new investment proposition for a Belgian Financial industry leader and innovator.- Managed the digitalization of their communication strategy including the creation of a digital communication governance.

Brussels Metropolitan Area

- Led a multidisciplinary team responsible for the setup of several automated and omnichannel customer journeys aimed at maximising customer lifetime value via cross selling (current accounts, credit cards and personal loans including car loans) and increasing loyalty and NPS for KBC retail customer base- Curated and executed an annual Through-The-Line (TTL) marketing communication plan, with a primary objective to digitise KBC’s customer base and allure new clientele - This strategy encompassed a significant Above The Line (ATL) campaign for KBC Mobile, which culminated in a 24% surge in daily digital banking users within a year, escalating from 608k to 754k daily KBC Mobile users

- Mentored and trained a team of 45 full-time employees in East-Flanders, covering a broad spectrum of wealth management aspects, both soft and technical skills. This instruction spanned across various proficiency tiers, catering to starters, novice, and expert wealth advisors- Pioneered a novel Wealth Management Traineeship in the Flanders region, which successfully drove an 8% increase in Assets Under Management (AUM) in 2015. Buoyed by its success, this program was subsequently adopted on a national scale

Ghent

Relationship manager commercial banking for SME, functioning as an:- expert in commercial credits and payment solutions for professional clients- key account manager for a client portfolio regarding a broad spectrum of banking and insurance services.

Ghent - Antwerp

Led the development, project management and reporting of international brand and concept research for Fortune Global 500 companies in various industries ranging from FMCG, telecom, financial services, etc.

Internship as Junior Researcher at Censydiam Institute (=R&D department) Project: the influence of the financial and economic crisis on consumer behavior

Internship as research assistant Project: current and future trends in the health and fitness industry

Master'S Degree, Industrial And Organizational Psychology

Activities and Societies: -Chairman of the board of VG (2007-2009). -Member of the board of the "Werkgroepen en Verenigingen Konvent".

Bachelor'S Degree, Industrial And Organizational Psychology

Activities and Societies: - Member of the board of VG (2003-2007). - Member of the board of the "Werkgroepen en Verenigingen Konvent".

Master'S Degree, Criminology

Activities and Societies: -Member of the board of VG (2003-2007). -Member of the board of the "Werkgroepen en Verenigingen Konvent".

Bachelor'S Degree, Criminology

Activities and Societies: -Member of the board of VG (2003-2007). -Member of the youth council of Ghent (2003-2005) -Member of the board.