GoEducate is an education-to-employment technology company based in Austin, TX, that offers a platform to connect education programs, job postings, and student profiles to tackle labor market inefficiencies and shortages. The Opportunity Marketplace platform aims to provide students and job seekers with real-time career and credential insights, academic pathways, and in-demand job opportunities. It uses AI-powered skills matching to link open jobs to academic programs and offers a Talent Exchange feature to improve effective role placement. GoEducate partners with education providers, employers, economic development agencies, and workforce boards and is expanding to additional economic regions in CA, ME, and AZ. The platform is live in California, New Mexico, Arizona and Texas.

Successfully led the Geometry Global digital team throughout multiple O2O campaigns, market research initiatives, product marketing strategy, and application and website development projects for YouTube Red, Porsche Korea, Gore-Tex and Saucony. Developed and executed a global, multi-channel campaign for YouTube Red and its new original series, BTS: BURN THE STAGE, resulting in the highest number of new trial subscriptions and engagement for any YouTube Red Originals show to date. Managed multiple partner agencies and global talent, securing on-time delivery of all creative assets. Conducted in-depth market research and analysis for Gore-Tex and its brand partners, resulting in an impactful product marketing strategy for the release of its up-coming new athletic apparel line in the APAC region. Conceptualized and developed a brand engagement platform for Porsche Korea, resulting in a sixty three percent increase in test drive requests for the Porsche 718 GTS. Developed the marketing blueprint for the future release of the E-Performance line in South Korea. Leveraged Email marketing and CRM tools that include Marketo and Salesforce Pardot to increase Porsche customer retention through sales channel pipelines.

Led global digital accounts for clients like Samsung Electronics, Samsung C&T, Samsung Printing, HP, DJI, POSCO, California Almonds, DSM Nutrition, Oakley, Hyundai Motors and AB InBev. Led the planning and creation of editorial and social content for Samsung Newsroom, while liaising between Samsung HQ and Edelman offices in New York, Dubai and London. Supervised the development and re-branding of Samsung’s global newsroom site, resulting in a significant increase in top-tier media pick-up of all published content. Developed on-going campaign strategy for California Almonds while working closely with South Korea’s top beauty, fitness and culinary influencers, PPL in hit dramas, and powerful social content production, all resulting in making almonds the number one preferred nut in Korea. Successfully led new product marketing strategies for Oakley’s PRIZM line and AB InBev’s Cass Beatz beer, both exceeding launch sales goals in South Korea.

Digital Content Strategist, Senior Account Executive, and Copywriter. Manage global digital accounts for Fortune 100 companies. Plan and execute digital marketing campaigns and ongoing digital content creation. Qualitative and Quantitative marketing analyst. Internal/External Communications and marketing for Marina Bay Sands and Paradise City Integrated Resorts. Creative content developer for Samsung Electronics and Oakley. Copywriter and editor for POSCO, Samsung Electronics, Samsung Mobile and Samsung Printing Solutions Newsrooms.

Developed a new health, nutrition and beauty brand with two partners from ground up, leveraging certified organic and fair-trade ingredients to create nineteen product SKUs. Designed and branded the company’s identity, including all product labels and packaging, website and social content. Worked with multiple ingredient manufacturers in the Philippines, Korea and Japan to successfully produce each product. Learned the mechanics of product development; from conceptualization, sourcing and manufacturing, testing, certification, and importing, to large retail purchasing and product placement.

Create logos and establish corporate and SMB brand identities. Design web, print and mobile advertisements.

3D conversion for feature films from Warner Brothers, Sony Entertainment, Disney Pixar and DreamWorks. Responsible for receiving, processing and delivering client digital movie files to 3D render artists. Assisted with quality assurance of 3D segments before being sent away for reel lock.