• Develop Annual APAC Marketing Plans and GTM strategies to deliver on pipeline objectives• Align marketing with sales to ensure DG campaigns are synchronised with sales objectives• Build and develop the Asia Pacific marketing and business development teams• Manage the execution of high-impact demand generation campaigns across multiple channels• Work closely with corporate marketing team to leverage campaigns for global alignment• End-to-End management of ON24’s annual conference – Webinar World• Drive revenue growth through the channel via co-marketing initiatives• Manage the development of content required for campaign deliverables• Work with SDR and AE teams to track and manage lead flow and increase funnel conversion rates• Develop the “Asia Pacific Voice” of ON24 marketing, manage and implement APJ websites

• Digital Sales planning and forecasting• Agile Scrum Master for the BT Advice team, including weekly stand ups, sprint planning, retrospectives and showcases.• Full end-to-end management of retail bank digital campaigns for Westpac Online Investing and BT Advice. This including strategy, leading design and build, approval and implementation.• Ensure all digital marketing adheres to brand guidelines for each brand• Digital campaign management across multichannel; Display, SEM, SEO, Mobile and Social• Develop best practice digital marketing principles and ensure they are followed for all digital communications• Liaising with business units internally to ensure that they have adequate information on the strategy, creative and success/learning’s of each campaign• Digital marketing campaign reporting and dashboard completion• Optimisation of digital marketing campaigns and then communicating this with our agency• Manage the relationship with any designers and contractors used for development of digital marketing campaigns• Work collaboratively with Snr Manager Digital Marketing to manage allocated digital marketing budget

• Digital Consultation for Marketing and Product managers to ensure the success of email marketing campaigns and product communications.• POC for email strategy and channel lead for all marketing campaigns• Full end-to-end management of email campaigns for all parts of the BTFG business• Ensure all email communications adhere to brand guidelines for each brand under the BTFG brand• Develop best practice email principles and ensure they are followed for all email communications• Email campaign reporting and dashboard development• Optimisation of marketing email campaigns to drive acquisition and retention for wealth products.• Development of all event communications and registration platforms for over 80 events per year.• Vendor management with our email platform provider• Manage email budgets and annual forecasting

• Plan and deliver digital marketing campaigns across eDM, Social, SEM, SEO, mobile and web properties• Manage day to day marketing operations, including sprint planning and daily stand ups.• Lead the development of email automation programs; lead nurture and member engagement programs• Website CRO programs and Web Analytics• Development of weekly marketing dashboard and quarterly post campaign analysis reports• Partnered with the Online acquisition and Community managers to deliver acquisition and retention campaigns• Marketing Budget Management and Reconciliation• Management of the 12WBT Online Shop; including product expansion, pricing strategy, inventory management and regular reporting

• Develop pan-region demand marketing programs to drive Creative Suite and Acrobat Revenue• Manage APAC email marketing plans for key product launches, promotions and marketing led events• Analyse and report on email performance to key stakeholders and recommend areas for optimization and testing• Partner with corporate web strategy to ensure strategic alignment across the APAC websites (including 9 country sites)• Brief web production teams and agencies for the development of web content, assets, microsites and landing pages to support various marketing initiatives.• Partner with adobe SEO specialists to ensure pages are continuously being optimized for search activity• Manage and report on multivariate tests to optimize web results and improve the customers experience

• End-to-end creation and deployment of Adobe eDM, tablet and newsletter communications• Management of the A/NZ eDM schedule to ensure target audience coverage and timely campaign deployment• Support social media outreach to help build and engage our social communities• Manage the weekly eSeminar program; including driving attendance, content planning, speaker coordination.• Work with key stakeholders and manage agencies to develop digital content for marketing campaigns• Report on the effectiveness of campaigns and suggest recommendations• Control the inventory of all marketing collateral for use at events and in campaigns• Work with the marketing and sales teams to ensure that all leads are tracked effectively• Contribute to the development of quarterly ANZ marketing plans• Provide general execution support to the teams for events, e-seminars/webinars, promotional activities etc

- Support the business manager with graphic design, print production and print finishing - Client briefings for logo development, marketing collateral, business stationery and internal documents- Managed customer relationships to maximize the customer lifetime value.- Develop marketing material for locally funded campaigns driving quote requests, sales and awareness- Customer service, deliveries and post sales relations- Administration support including invoicing, accounts receivable and banking