Tim Kraft Email and Phone Number
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Over twenty-five years experience leading strategy & analysis related to customer experience, pricing, revenue management, sales and distribution. Partnership development working with Alliance Partners and focused on Customer Experience improvement. Strong analytic leadership and interpersonal skillsSpecialties: Competitive analysis, customer experience, personalization, strategy, contract negotiation and analytics, pricing, leading a team, mergers and joint ventures
Delta Air Lines
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Managing Director, Cx Strategy, Integration & PersonalizationDelta Air Lines Jan 2024 - PresentAtlanta, Georgia, Us -
Managing Director, Brand ExperienceDelta Air Lines Aug 2021 - Dec 2023Atlanta, Georgia, Us* Led Customer Experience design team focused on building more structural personalization capabilities and new experiences through end-to-end design, analytics and leveraging customer listening and data -
Managing Director, Customer Engagement & Experience StrategyDelta Air Lines Feb 2020 - Jul 2021Atlanta, Georgia, Us* Leverage customer data and employee feedback to build strategies to improve CX/EX across the enterprise* Achieved improved customer satisfaction scores through the pandemic, including winning J.D. Power award for customer satisfaction -
Director, Customer Engagement & Experience Strategy, CommercialDelta Air Lines Feb 2018 - Feb 2020Atlanta, Georgia, Us* Leveraged customer and specialist feedback and data to deliver improved customer and specialist experiences through collaboration with Commercial teams and Alliance partners* Part of the leadership team focused on transformation resulting in improved service levels for customers, significant NPS improvement and a lift in ability to resolve customer needs at the initial point of contact -
Director, Alliance Sales DevelopmentDelta Air Lines Oct 2014 - Jan 2018Atlanta, Georgia, Us* Lead efforts to integrate alliance partner airlines into Delta's various sales programs expanding network scope for customers worldwide* Develop and track performance and activity indicators for each partner to optimize results and reduce any travel seams for our customers* Facilitate partner working group meetings focused on driving integration results with joint venture, equity and codeshare partners -
Senior Director, Data & Analytics (Sales, Loyalty, Crm, Digital)Carlson Rezidor Hotel Group Nov 2013 - Oct 2014Brussels, Be* Lead analytic efforts supporting commercial organization with particular emphasis on Sales, Digital, Loyalty and CRM* Develop commercial Business Intelligence strategy including plan to expand collaboration around data visualization while developing actionable insights for commercial organization and hotels* Lead Sales modeling and analysis efforts -
Senior Director, Sales & Distribution PlanningCarlson Rezidor Hotel Group Feb 2011 - Nov 2013Brussels, Be* Developed new global reporting for the Sales organization* Created and implemented new, industry leading, Customer Savings reporting demonstrating partnership value to corporate clients* Performed strategic analyses and created presentations for C-level executives as part of strategic partnerships with Travel Management Companies such as CWT and Amex* Provided reporting, deal modeling and strategic analyses related to online travel agency and distribution agreements* Member of the global revenue council leadership team for Carlson Rezidor providing strategic direction to revenue teams -
Consultant, AnalyticsCarlson Rezidor Hotel Group Aug 2010 - Feb 2011Brussels, Be• Providing analytic consulting support to Revenue Optimization, Sales and Distribution teams for joint strategic initiative between Carlson Hotels Worldwide and Carlson Wagonlit Travel -
Director, Distribution PlanningDelta Air Lines Nov 2008 - Jun 2010Atlanta, Georgia, Us• Direct report to Senior Vice President of Global Sales & Distribution• Led a team managing $700M+ annual budget• Responsible for global distribution strategic planning, analysis and negotiation of Delta contracts with GDS partners such as Sabre and Travelport as well as online travel sites including Expedia, Travelocity, Priceline, and Kayak• Developed synergy plan producing ~$30M in savings for 2009/2010• Leader in numerous merger integration activities including pre-merger organizational design, contract negotiation, synergy capture and partner engagement to ensure a seamless transition for agents selling Delta as the two airlines merged onto a single reservation system• Collaborated with leaders of other distribution channels to develop strategy/tactics to optimize channel mix/performance among traditional agencies, Delta.com, online web sites and Reservations• Appointed board member by Delta for Airlines Reporting Corporation (ARC) and Universal Air Travel Plan (UATP)• Partnered with Air France and KLM sales and distribution colleagues to advance efforts of the Joint Venture -
Director, Sales Planning & AnalysisNorthwest Airlines Jul 2006 - Nov 2008Us• Led a team of 21 analysts/managers responsible for the analysis supporting Corporate and Agency travel deals with partners such as American Express and Carlson Wagonlit and also managed the $400M+ Biz Perks small business loyalty program• Served on alliance and global contracting working groups to advance SkyTeam global business, KLM joint venture and leveraged the broader alliance network to improve NWA Corporate revenue• Led efforts in reducing NWA cost of sale through alternative form of payment programs and direct booking tools and managed commission rate and spend -
Director, Domestic Pricing & AnalysisNorthwest Airlines Nov 1999 - Jun 2006Us• Led a team of 13 responsible for strategic pricing analysis, e-commerce pricing and all unpublished pricing programs including WorldVacations, cruise, ski, meeting/convention, tour, internet and consumer promotions/couponing• Responsible for analysis and decision support pertaining to fare structure, product mix, revenue, competitive market entry and government and public relations matters involving pricing/competition• Led analysts/managers/team leads through analytical and presentation processes for several strategic projects related to fare structure including the launch of Biz Flex and the 2001 leisure fare restructuring• Led all retail sale concept and executional planning meetings when NW prepared to launch retail sales -
Area Marketing ManagerSouthwest Airlines 1994 - 1996Dallas, Tx, Us* Exceeded sales goals in promoting SWA products to corporate travel managers travel agencies and meeting planners* Performed local spokesperson role for SWA. Involved in press releases, media follow-up and television/print interviews regarding fare sales, community activities and a third airport issue* Played a leadership role in corporate grassroots program to help SWA improve its legislative position regarding an industry wide jet fuel tax as well as legislation to create a third Chicago airport* Served on an aviation committee, commissioned by the city of Chicago, to combat the creation of a regional airport authority designed to take control of MDW and ORD airports and create a third airport
Tim Kraft Skills
Tim Kraft Education Details
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Smu Cox School Of BusinessMba -
Wisconsin School Of BusinessMarketing Mgmt And Transportation
Frequently Asked Questions about Tim Kraft
What company does Tim Kraft work for?
Tim Kraft works for Delta Air Lines
What is Tim Kraft's role at the current company?
Tim Kraft's current role is Managing Director, CX Strategy, Integration & Personalization at Delta Air Lines.
What is Tim Kraft's email address?
Tim Kraft's email address is tj****@****gra.net
What schools did Tim Kraft attend?
Tim Kraft attended Smu Cox School Of Business, Wisconsin School Of Business.
What skills is Tim Kraft known for?
Tim Kraft has skills like Competitive Analysis, Pricing, Revenue Analysis, Airlines, Pricing Strategy, Analytics, Strategy, Management, Strategic Partnerships, Contract Negotiation, E Commerce, Aviation.
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