With over 10 years of professional experience in the action sports industry, I am currently channeling my passion for sales leadership and market strategies at Zealous Consulting & Services. My mission is to drive sustainable growth and foster long-term client relationships to allow their business to maximise its global potential. My role involves leveraging my expertise in new business development, key account management and marketing strategy to bring diverse perspectives and out of the box initiatives to our clients. Previously, as Global Sales Director at Nutcase Helmets/SixSixOne, I successfully managed a global distributor and sales network, closely collaborating with brand directors to ensure market-specific product offerings. I contributed to creating competitive pricing structures that balanced customer margins with overall brand profitability, and worked alongside operational teams to streamline pre-ordering and factory direct order programs, significantly enhancing B2B engagement and growth.
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DirectorSixell LtdExeter, England, Gb -
Action Sports Brand ConsultingZealous Consulting & Services Jul 2024 - Present
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Global Sales DirectorNutcase Helmets/Sixsixone Feb 2022 - Jul 2024Exeter, England, United KingdomResponsible for the Global Distributor and Sales Network at Bravo Highline LLC, for the brands SixSixOne & Nutcase HelmetsReporting directly to the CEO and Executive team.Responsibilities include:- Working with the respective Brand Directors to ensure an attractive product offering that covers individual market needs.- Working alongside the COO, Ops team and China based sourcing team to deliver an efficient Pre-Ordering and Factory Direct order program.- Collaborating with Brand Directors to ensure MSRP's are competitive in all markets, and setting competitive Distributor pricing which allows for strong customer margin whilst maintaining a solid overall brand margin.- Working with the Marketing team to implement and deliver strategies on the global scale.- Planning and executing a Global sales strategy alongside the VP of sales.- Managing and developing relationships with existing and new Distributors.- Implementing commercial agreements with the assistance of the Legal Team.
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International Sales ManagerSixsixone/Pro-Tec Sep 2019 - Aug 2022Exeter, England, United KingdomResponsible for managing the International distributor and B2B network for 661 and EMEA distributor network for Pro-Tec.
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International Sales CoordinatorZealous Bike Co. Ltd Sep 2016 - Sep 2019Exeter, United KingdomZealous Bike Co. Ltd are contracted to carry out International Sales & Marketing for the following Action Sports Industry brands:- SixSixOne/661 Protection- Pro-Tec skate, bicycle and water sports helmets & protectionZealous is also the brand name for our in-house bicycle brand, with frames being designed and engineered in the UK.
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International Sales Coordinator/Sales AssistantOne Industries Jan 2013 - Sep 2016Exeter, United KingdomKey contact for the Global Distribution network for ONE Industries, 661, TAG & Sunline. Handling day to day enquiries and processing orders whilst assiting the International Distribution Director to increase business in new territories. Working with the logistics teams in San Diego & Hong Kong we have successfully implemented a 3PL ordering programme encouraging growth and eliminating costs for ourselves and customers.Also responsible for our biggest key dealer accounts across Europe. Responsible for increasing sales to these accounts by working with their marketing teams to increase the awareness and demand for our brands.Responsible for part of the planning for ONE Industries at trade shows such as Eurobike. -
Customer Service AssistantSainsbury'S Nov 2010 - Dec 2012Alphington Road, Exeter -
Videographer, Producer, EditorFreelance Jan 2010 - Nov 2012Uk
Tim Lake Education Details
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Exeter CollegeFilm & Television Production -
West Exe Technology College
Frequently Asked Questions about Tim Lake
What company does Tim Lake work for?
Tim Lake works for Sixell Ltd
What is Tim Lake's role at the current company?
Tim Lake's current role is Director.
What schools did Tim Lake attend?
Tim Lake attended Exeter College, West Exe Technology College.
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Tim Lake
Corporate Finance Partner, Head Of Birmingham Corporate, Global Co-Chair - Manufacturing And Uk Head Of Industrials At Dla PiperWest Midlands1dlapiper.com
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