* Works closely with content team to translate recommendations in to product requirements and drives implementation.* Lead team that developed custom content blocks in newly released Adobe Edge Delivery Services to reinvent Championship Management tournament sites such as THE PLAYERS and Presidents Cup.* Collaborate with solution team to build new content fragment models or adjust existing content fragment models in order to achieve business needs.* Engages technology teams to support additional research to determine the best technical implementation methods and schedules.* Performs User Acceptance Testing and provides feedback to project and product team prior to implementation.* In collaboration with the product team creates and maintains support and training documents for internal and external users.* Performs relevant or necessary on-going system configurations and operational tasks to support the product/platform.* Leads training efforts for Operations teams in troubleshooting issues for newly deployed products.

• Develop, edit and publish content for the PGA TOUR’s owned and operated platforms (PGATOUR.com, PGA TOUR App, tournament- and Tour-specific pages, landing pages and articles) using Adobe Experience Manager (AEM)• Build immersive and experiential landing pages for elevated tournaments, notable players, various special dates and holidays• Collaborate with writers, producers, developers, sales team and third parties to lead website-specific projects• Manage and develop push notification strategy and sends (~600K+/push) to drive article and video views. This resulted in 2.8 million pageviews, an increase of 194% Y/Y.• Develop, write and send weekly WireToWire (42K) and The Starter (825K) email newsletters• Create engaging content for Google STAMP, Google Posts and Apple News to drive website traffic. Google Stamp resulted in 2.1 million total views and 1.1 million unique views in its first year.• Analyze data and performance to optimize programming decisions and placement across platforms for KPIs• Ensure all content (headlines, URLs, titles and body) are optimized for SEO• Created and distributed content on PGA TOUR social media accounts such as Twitter, Facebook and Instagram, both during and outside of competition days

- Proofed print and digital promotional materials including, but not limited to, the Masters Journal, the Tournament media guide and the Tournament spectator guide.- Daily monitoring of social media channels and online websites to protect the integrity of the Augusta National Golf Club brand.- Created marketing fulfillment reports that highlighted exposure of Proud Partners at the Latin America Amateur Championship.- Assisted in the creation of scripts for radio advertisements and video features.

- Managed social media accounts, such as Twitter, Instagram, Snapchat, and Facebook.- As part of social media team, AJGA Twitter followers have increased by 86%, and impressions have averaged 716,500 over the past two months.- Produced post-round notes on a strict deadline.- Conducted research to help with the creation of a weekly media plan for the tournament, which included blog posts, video ideas, and social media activation. - Assisted in the creation of feature videos, which involved conducting interviews with players, golf course staff, and sponsors.

- Assisted in the management of social media accounts, such as Twitter and Instagram, during games.- As part of social media team, Twitter followers have increased by 7% and impressions have averaged 665,000 a month in the past five months.- Wrote game recap articles on a strict post-game deadline, which were published on team website.- Created game preview articles, featuring stats, news, and storylines, which were published on the team website. - Helped coordinate the media credential pick-up process on the day of games.

- Facilitated the planning and execution of sponsor events during the week of the 2015 Travelers Championship.- Aided in the media credential request process for the tournament.- Proofed Travelers Championship press releases and e-mail newsletters.- Assisted in the creation of logo approval decks distributed to tournament founding partners.- Reviewed 1,500 lead contacts in CRM database, and recorded them accordingly. - Hands on assistance at all tournament related events.

- Supported the planning, and operation for the first round of the Football University National Championship.

- Assisted in the creation of letters, and ticket packages for season ticket holders.- Contacted schools to inquire about participating in team’s community outreach program, Read to the Rink. Followed up to organize readings at the school and ticket donations.- Helped coordinate youth pregame hockey games, increasing efficiency in time sensitive situations.- Utilized excellent customer service skills when answering any questions customers had on game day.