Rresponsible for the northern Fujian province sales district, managing a team of six sales representatives contributing ~RMB 29M in annual revenue. Successfully reversed sales from -6% growth to 12% growth. Key responsibilities including setting sales strategy, coaching, distribution management, KOL management, building association partnerships and bidding & tendering.

- Lead for regional strategic projects including new product development, annual strategic review forecast, M&A assessment and cross-BU initiatives

- Assessed global opportunities for antimicrobial coatings by identifying clinician awareness and willingness-to-pay for coated infusion therapy devices that lower bloodstream infection risk- Launched marketing program to accelerate adoption of BD Nexiva by guaranteeing catheter-related accessory costs

Sales and marketing management consultant with a focus on the healthcare industry. Advised multinational pharmaceutical and medical device companies in China and the United States. Worked in Shanghai from 2008-2010 and was one of ZS Shanghai's founding members.The types of engagements included:- Market opportunity assessment and sizing- Sales force size & structure- Sales force deployment- Customer segmentation- Incentive compensation design