Nonprofit transforming the financial health of underserved people in America by unlocking the power of data.

Ad Tech Paid Media Center of Excellence. Focused on identity & addressability work-streams across paid media, publishers, measurement & clean rooms.

Lead strategic roadmap efforts for data, marketing & advertising technology including omnichannel platforms, identity management, migrations to cloud, and international expansion. Across multiple Top 5 financial service companies.Product leader of identity based programs & projects across paid media efforts & channels. Collaborate with marketing, ad agencies, strategic partners, internal IT, legal, & compliance to review, align & advance the identity roadmap. Direct initiatives to assess new partners, products and technologies to future-proof infrastructure, targeting strategies & attribution. Advise executive stakeholders on the changing privacy landscape, consent and impacts to business.

Created scalable framework for Acxiom employees to make an impact helping nonprofit organizations. Collaborate with nonprofits to provide data and marketing technology services (pro bono); for audience insights, campaign planning, creative, activation, measurement, and privacy guidance.

Led team of 20 across a portfolio of products while overseeing strategic direction, product development, and partner collaborations. Created three-year roadmap for omnichannel data & identity management.

Managed operational and analytical team of 10 to market and deliver measurement products for clients, agencies and marketing partners. Oversaw the product roadmap and end to end measurement processes.

Implemented premium digital marketing services and technology for top brands and agencies. Collaborated on strategy and go to market plans across teams and product leaders while advocating for client stakeholders and their agencies.

Provide online & offline marketing best practices using data driven SaaS platforms focused on digital marketing analytics, competitive intelligence, audience segmentation, and market research data.

FocusVision is a SaaS platform providing live web streaming, analysis and content management solutions for the qualitative market research industry.

SaaS platform providing business intelligence service for the commercial insurance industry. Consulted with largest insurance carriers and insurance brokers to provide competitive intelligence, data analytics, benchmark tools, and efficiencies in work flow.