Tim Lyden Email & Phone Number

Portland, Oregon

I provide consulting and management for projects in the Outdoor Sports and adventure sectors, focusing on both B2B and B2C brands. My role includes identifying product innovation initiatives, line planning, consumer base expansion, and new product development from design through launch with specific sales programs aimed at growth and entry into new markets. My core focus areas are hydration innovations, outdoor apparel, and living products. Most work is under nondisclosure agreements, with key examples available upon request.

Portland, Oregon Metropolitan Area

Under my supervision, a team comprising Product Managers, Industrial Designers, and a Research Strategist developed new products aligned with a four-year roadmap. This roadmap addressed newly identified consumer needs while upholding the brand's heritage and fostering innovation. I took ownership of all product deliverables, collaborating closely with Sourcing, Manufacturing Operations, Marketing, and Sales Management teams. Furthermore, I empowered account managers and dealers to successfully execute some of the most impactful product launches in the company’s recent history.

Portland, Oregon Metropolitan Area

Throughout my role, I supervised the development of global Outerwear and Sportswear clothing collections for Merrell-owned retail and licensees, implementing product plans worth over $30 million in adherence to international business standards in the USA and EMEA. Our team integrated consumer feedback and industry trends, identifying opportunities with licensed sales channels and wholesale distributors. All endeavors were coordinated with compelling narratives for in-store and online retail, social media platforms, and events.

Moscow, Moscow City, Russia

As an expat leader in a Russian sporting goods retail company, I oversaw a team of Product Managers and Designers in implementing best design practices for updating in-store product offerings. Our initiatives centered on discerning specific user needs and developing various product features to educate consumers about product benefits and enrich their outdoor experiences. Furthermore, my guidance to the Design team encouraged creating original work aligned with commercially viable concepts while drawing on their inherent artistic abilities.

Portland, Oregon Metropolitan Area

I spearheaded the development of comprehensive product line plans and drove the achievement of yearly sales targets surpassing $200 million in close collaboration with five Account Managers. I guided the Design and Product Merchandising teams, ensuring that the assortments created were tailored to meet our key accounts' specific needs and remained synchronized with critical calendar and PLM system processes. As a result, I was recognized as the Top Team Leader for pioneering innovative and commercially viable product opportunities with some of the highest sell-through rates at Columbia Retail. Additionally, I co-founded the Sustainability Team, taking charge of initiatives to propel better business practices and significantly reduce our carbon footprint.

Portland, Oregon Metropolitan Area

After beginning as a Senior Apparel Merchandiser with the Originals team, I was promoted to manage the creation of an exclusive range of Men’s Performance apparel, footwear, and accessories for Adidas-owned retail outlets in the EMEA and USA regions based on thorough consumer research and the development of detailed three-year business and marketing plans. I led the creation of high-quality fabric stories, setting new standards for all Performance categories. My efforts to produce the most environmentally friendly product set a precedent within the internal Sustainability Index. Key focus areas included conducting product testing amongst professional athletes and integrating data into feature and benefit product and marketing plans.

Portland, Oregon

After submitting a pioneering outerwear design featuring an innovative set of attributes, I commenced my career in Oregon as an apparel Associate Outerwear Designer. I received multiple promotions, ultimately assuming the responsibility of Design and Merchandise Manager over a team of five. During this tenure, we successfully developed and launched products that generated over 250 SKUs, contributing to more than $150 million in revenue across key accounts such as REI, Dick’s Sporting Goods, Kohl’s, JCPenney, Nordstrom, and more. My primary contributions involved effectively coordinating internal creative teams, external account representatives, and partner buyers to facilitate positive transformations and foster business growth.