Budscout pioneered ultra-low-cost autonomous robotic crop scouts that leverage advanced AI systems to improve yield and quality while streamlining operations and reducing cost for indoor and outdoor agriculture.•Responsible for creating and executing dual channel go-to-market strategy, pricing, product positioning and sales structure/process.•Identified, recruited and negotiated agreements with industry experts to serve on customer advisory board.•Managed pilot customer engagements and responsible for producing minimum viable product offering and achieving product market fit.•Identified, recruited and negotiated contracts with national distribution partners leading to initial revenue and market traction.•Member of capital raise team charged with pitch deck creation and outbound investor communication.

• Designed and implemented direct go-to-market strategy that led to 40% decrease in client acquisition cost (CAC) while increasing operating margin by 30%.• Created comprehensive, scalable revenue generation system integrating customer research, inside sales, strategic collaborator support teams and presale operations. • Launched B2B digital marketing strategy implementing SEO, PPC, social media, content/inbound, video podcast, direct email, accredited CEU presentations and webinars. Increased inbound lead generation by 300%• Worked with 3 department leaders and 5 direct reports to craft processes and systems ensuring rapid opportunity generation and smooth deal flow from sales and solution design through production and delivery. • Member of product development team charged with identifying market opportunities, product market fit, value prop, positioning, pricing, marketing strategy, tactics, and reporting. • Identified 3 new successful market segments; selected product mix, designed marketing strategy, KPI’s and control systems. • Managed 25+ strategic channel relationships to ensure collaboration and eliminate friction with direct strategy.• Used data analysis to quantify output of initiatives and focus capital and resources on highest ROI opportunities.

• Managed team of 7 channel partners and 5 regional managers.• Established activity KPIs for 7 channel partners and 5 regional managers.• Implemented quarterly training program to increase sales skills, leading to 15% increase in close rate. • Recruited, hired, trained, and mentored 4 new regional managers and 5 new channel partners.• Conducted regular field visits with regional managers and channel partners to drive sales, increase line awareness and monitor performance. • Increased regional revenue by 20%.

• Established a successful new market segment, adding 10% to company’s revenue within the first 12 months. • Implemented new marketing strategy using traditional media advertising, trade shows and outreach by direct sales staff.• Identified product mix that offered highest value for healthcare market segment adding 10% to annual revenue. • Trained all regional managers and channel partners to target and acquire capital projects in healthcare segment. • Collaborated with CEO and COO on marketing plans and sales strategies for all target vertical markets.• Developed and maintained network of architectural and design professionals through relationship-building, educational presentations, and effective project implementation.

• Interviewed, hired, trained, and managed telemarketing staff and loan officers.• Increased revenue and profit by establishing sales plan; setting, monitoring, and maintaining targets; and creating and implementing staff commission structure.• Generated new business through direct mail, cold calling, in-house telemarketers, and referrals.• Maintained budget controls over telemarketing staff and marketing expenses.• Sourced, signed, and closed conforming, FHA, and commercial mortgages.