Tim Macal Email & Phone Number

Chicago, IL, US

Chicago

• Budscout pioneered ultra-low-cost autonomous robotic crop scouts that leverage advanced AI systems to improve yield and quality while streamlining operations and reducing cost for indoor and outdoor agriculture.
• Responsible for creating and executing dual channel go-to-market strategy, pricing, product positioning and sales structure/process.
• Identified, recruited and negotiated agreements with industry experts to serve on customer advisory board.
• Managed pilot customer engagements and responsible for producing minimum viable product offering and achieving product market fit.
• Identified, recruited and negotiated contracts with national distribution partners leading to initial revenue and market traction.
• Member of capital raise team charged with pitch deck creation and outbound investor communication.

Greater Chicago Area

• Designed and implemented direct go-to-market strategy that led to 40% decrease in client acquisition cost (CAC) while increasing operating margin by 30%.
• Created comprehensive, scalable revenue generation system integrating customer research, inside sales, strategic collaborator support teams and presale operations.
• Launched B2B digital marketing strategy implementing SEO, PPC, social media, content/inbound, video podcast, direct email, accredited CEU presentations and webinars. Increased inbound lead generation by 300%
• Worked with 3 department leaders and 5 direct reports to craft processes and systems ensuring rapid opportunity generation and smooth deal flow from sales and solution design through production and delivery.
• Member of product development team charged with identifying market opportunities, product market fit, value prop, positioning, pricing, marketing strategy, tactics, and reporting.
• Identified 3 new successful market segments; selected product mix, designed marketing strategy, KPI’s and control systems.

Greater Chicago Area

• Managed team of 7 channel partners and 5 regional managers.
• Established activity KPIs for 7 channel partners and 5 regional managers.
• Implemented quarterly training program to increase sales skills, leading to 15% increase in close rate.
• Recruited, hired, trained, and mentored 4 new regional managers and 5 new channel partners.
• Conducted regular field visits with regional managers and channel partners to drive sales, increase line awareness and monitor performance.
• Increased regional revenue by 20%.

Greater Chicago Area

• Established a successful new market segment, adding 10% to company’s revenue within the first 12 months.
• Implemented new marketing strategy using traditional media advertising, trade shows and outreach by direct sales staff.
• Identified product mix that offered highest value for healthcare market segment adding 10% to annual revenue.
• Trained all regional managers and channel partners to target and acquire capital projects in healthcare segment.
• Collaborated with CEO and COO on marketing plans and sales strategies for all target vertical markets.
• Developed and maintained network of architectural and design professionals through relationship-building, educational presentations, and effective project implementation.

Northbrook, IL

• Interviewed, hired, trained, and managed telemarketing staff and loan officers.
• Increased revenue and profit by establishing sales plan; setting, monitoring, and maintaining targets; and creating and implementing staff commission structure.
• Generated new business through direct mail, cold calling, in-house telemarketers, and referrals.
• Maintained budget controls over telemarketing staff and marketing expenses.
• Sourced, signed, and closed conforming, FHA, and commercial mortgages.

Greater Chicago Area

Master Of Business Administration - Mba, Executive Mba Program

Starting in January 2020, I joined cohort 122 of the Executive MBA program at the Kellogg School of Management. Despite the global.

Bachelor Of Arts - Ba, Political Science

I received a B.A. in political science at UI, one of the nation’s top public research universities and home to the famous Iowa Writers’.