Conducted continuous evaluations of market trends tostay current on consumer and competitor changes.Created wide range of digital assets such as rich mediaonline ads and micro websites.Optimized social media channels and web pages toimprove SEO and usability.Collaborated cross-functionally with sales, engineeringand product management teams to accomplish sharedgoals.Oversaw numerous social media campaigns, includingcreating and deploying content, engaging with targetaudiences and boosting reach with strategic adplacements.Tracked and reported on marketing campaignperformance monthly to help with optimizing current andfuture plans.Boosted brand awareness by establishing strong weband social media presence.Managed digital projects end-to-end, from initialconceptualizing through final implementation and livemonitoring.Improved click-through rates, conversion and otherimportant KPIs with strategic approach.Masterminded highly successful digital strategies forvarious platforms to attract customer engagement.