After 15 years of success growing the Bloomberg Square Mile Relay global series to 13 cities across 11 countries, and launching the Bloomberg Square Mile Club app in 2020 to drive greater sustained engagement through physical activity for Bloomberg clients and employees, Square Mile Sport is now rebranding to TrybWorld.We are now offering our services to a wider client-base through TrybWorld, which creates, manages and delivers purpose-led active experiences for organisations, deepening connection to their brand, their people, and the planet.My role continues to be as the Operations Director, leading both the Live and Digital teams to deliver a best-in-class product, event and experience for our clients, and their clients. Taking the success of the global Bloomberg Square Mile Relay series, we'll be going out and offering a unique and compelling way for brands to really connect people to their purpose in a meaningful way - the team and I are ready to make it a reality.This is the future of experiential marketing...trybworld.co

Managing the global expansion and delivery of the Bloomberg Square Mile Relay events in London, Singapore, Hong Kong, Shanghai, Dubai, Sydney, Tokyo, Sao Paulo, San Francisco and New York, with more cities to be added. Square Mile Sport Ltd. is a subsidiary of Benchmark Sport Ltd.

Working with Events Bureau team to deliver world-class sport events, generate worldwide exposure for Abu Dhabi, attract international visitors to the Emirate, and drive event attendance. Utilise ‘major events’ as a platform to drive and support the development and promotion of tourism in Abu Dhabi in collaboration with all stakeholders. Key Roles:• Overseeing operations for the annual Abu Dhabi HSBC Golf Championship• Supervising the implementation of the Volvo Ocean Race Abu Dhabi Stopover • Organising all event outputs for the Al Ain Aerobatic Show • Supporting the Abu Dhabi International Triathlon mass participation event• Directing the tourism board’s support of the Abu Dhabi F1 Grand Prix• Leveraging Abu Dhabi Ocean Racing team as a destination promotion tool• Leading the 'Golf in Abu Dhabi' international tourism initiative• Collaborating with an agency to develop a 5-Year Event Strategy & Licensing planKey Responsibilities:• Having complete visibility across all budgetary components and event deliverables• Procuring agencies or suppliers and managing their event solutions and services • Approving all event outputs being conducted by event management companies• Reviewing and implementing marketing, communication, and PR plans to maximise return• Evaluating event proposals and advising other departments on sponsorship opportunities• Organising international consumer or trade activations at exhibitions and events• Administering an international promotion plan to maintain golf tourism in Abu Dhabi• Analysing commissioned reports for benchmarking and informing future direction

My primary role was to manage all sport events associated with the club. However, during my employment at Saracens Ltd., I was involved with all aspects of the organisation including sales, marketing, events, media, communications, ticketing, recruitment, finance, merchandise, community and administration. Key Roles & Responsibilities:• Managed operations for 18 Premiership and European rugby matches during the season• Organised all sponsor activations, entertainment production, and event logistics• Planned, wrote and executed detailed running orders and master event plans• Project managed rugby matches at Wembley Stadium for 40-80,000 spectators• Implemented the ‘Saracens in the City’ biannual premium fixture at the HAC in LondonVenues:Vicarage Road StadiumWembley StadiumHonourable Artillery Company, Central LondonTwickenham StadiumEvent Management:Creating a venue to ensure it is equipped to host a rugby match and adheres to the PGB Minimum Standards Criteria. Organising all requirements for the event (LV=, ERC, Aviva) including: staffing, structures, sponsors activation and branding, broadcasters, hospitality, media, catering, accreditation, transport, stewarding, policing, ticketing, and merchandise.Event Production:Detailed planning of announcements and big screen messages, in accordance with the running order, and delivering top class entertainment to spectators through sourcing and contracting artists, coordinating all aspects to produce maximum effect. Marketing and Sales:Delivery of key marketing messages to spectators via all match day media channels including, programme, big screen, announcements, televisions and texting services or competitions. Used marketing as Wembley Community Sales Manager to sell tickets to groups including schools, sports clubs and scouts.

After graduating from University I became Executive Assistant to CEO Edward Griffiths, and I worked with him to help execute his new plan and strategy to: build the club foundation around hard work and discipline; increase brand awareness through creative thinking and innovative ideas; and develop the club into a commercially viable establishment. I met a huge variety of international sportsmen and attended meetings with many influential businessmen.Key Roles & Responsibilities: • Managed the Group CEO’s diary and arranged all meetings accordingly• Organised all travel requirements and submitted expenses on a monthly basis• Attended meetings and provided minutes for immediate circulation and action• Prepared agendas and documentation for company board meetings• Hosted the Boardroom hospitality suite on a Saracens match day