A self- motivated, target orientated sales manager with well-developed sales technique in new business generation within the independent and multiple public house sector, national and independent micro breweries. Has a strong business acumen in identifying new business channels having developed his career within wet sales as a landlord and proactively using his knowledge to create brand recognition and increased market sector for the craft beers. He is passionate about the expansion and creation of new craft beer and takes an interest in formulating new products and variety. Seeking to develop his career with the opportunity to realise significant sales in the craft/micro brewery sector.