Design Director
CurrentAfter 20 years leading corporations to innovate and leverage technology I’ve turned my focus to bring these capabilities to small business, whilst pursuing a more mindful approach to life. Freelance services available for digital strategy, customer experience and web design; mostly on a remote basis. PASSION / AREA OF FOCUS: I’m on a mission to build unified tech solutions for small to medium businesses, primarily in retail and hospitality. Leveraging Shopify and Gadget as backend infrastructure to build react theme and app components designed to work together and easily stack into tailored solutions. The small business market is flooded with so many tech solutions and huge functional overlap. Business owners end up with a mess of multiple systems, shaky integrations, and fragmented data. Most have a very similar set of core needs, and very few ‘truly custom’ requirements. For example a local hospitality business has a separate POS, website, table ordering, booking and delivery systems (and many more). The menu is replicated in at least 4 systems. Without any clear picture of sales or customer data how can the owner even think about growing the business or adapting to a cost of living crisis…it’s just survival mode.