Marketing Manager
CurrentThe Easts Group is affiliated with the Sydney Roosters and comprises of four hospitality venues across Greater Sydney, with over 45,000 Members.• Venue Launch: Successfully launched Waverley Greens, after redevelopment of the site, with strategic and multi-layered print and digital marketing and PR campaign that was implemented pre- and post-opening.• Website Development: 8 new websites were created as part of the rebranding of the Easts Group, driving better awareness and attendance of weekly and special events, with 300% growth on web traffic within first 4 months of completion.• Team Leadership: Mentored 6 junior team members over 3 years to develop their marketing skills and development outcomes to progress through the organisation/industry resulting in internal promotions or taking more senior roles in other organisations. • Strategic Marketing: Oversee the development, implementation and analysis of all marketing activity (promotions, entertainment, sport, food and beverage) for the 4 hospitality venues resulting in meeting business goals and KPIs.