Artist Relations Manager
Current• Responsible for Creation, Implementation and Communication of Artist Relations Strategy and Sponsorship activities for the US market• Conceptualize, plan and manage consumer and music industry related events• Scout, negotiate, and maintain endorsement contracts and relationships with artists, engineers, and key influencers creating relevant brand ambassadors• Generate PR Stories covering Artist Touring, Recording and Special Events that feature Sennheiser products.• Initiated creation of the first Sennheiser Artist web page in 2008 and the second Generation in 2014.• Implemented Partnered Social Media Promotions with Artists, Record Labels and other related brands designed to reach consumers by leveraging the social reach of partnered artists.• Focused on development of emerging artist and engineer relationships.• Served as the Sennheiser technical support representative onsite at TV productions, Award Shows, and Major Festivals. • Plan, manage and execute technical and talent details for key Sennheiser events and activations insuring premium audio and video quality for guests enjoying unique talent. (Examples include: Trade Show Performances, Newport Folk Festival, Governor’s Ball Silent Disco, and SXSW. • Managed the production aspects and served as the engineer and technical contact for Sennheiser Silent Discos and similar Silent events requiring premium wireless audio performance.• Produced Two NAMM Dealer Appreciation Events at Anaheim House of Blues featuring national touring artists with premium audio, video and lighting aspects and hospitality for the guests. Each reached capacity attendance in 2008 and 2009.
