Tasked with driving a proactive strategy across ecommerce growth for the business I manage the acquisition to website as well as the end-to-end customer journey. We are looking to switch from a store’s focus to more of a digital/ ecommerce first operation.Key responsibilities/achievements include:• Influential member of the Senior Management Team reporting directly to Stakeholders and Directors• Delivered +15.3% ecommerce revenue growth YOY• Managed £300k annual PPC budget and returned 550% ROAS• Managed a team of 6 internal digital marketers (Design, PPC, SEO, VM, Email, Customer Services)• Redevelopment of website to be mobile-first with CRO UX• Developed and built a new-to-company B2B website on Shopify Plus• Launched an immediately successful UK Amazon seller account• Delivered a comprehensive omnichannel experience for fulfilling econ orders in stores• Developed and launched a new-to-company intranet with onboarding, training and staff shop functionality

Red Paddle Co have, until recently, worked on a wholesale B2B model. Their digital presence was as a brand only offering with no ecommerce solution. My role is to develop and implement an ecommerce strategy to include our US/CA/AU/GB/FR markets. The role is to ensure that digital acquisition channels are effectively used, the website is optimised for conversion and customer retention is high.As part of this role I also supported their sister brand @Red Original which focused on sustainable, high quality sportswear and goods. Key responsibilities/achievements include: - Management of SEO, PPC, Paid Social, Email and Affiliate digital channels- Reporting to directors and stakeholders- Rebuilt and redesigned the website to maximise ecommerce opportunities- Developed a custom dropshipping solution to support our retail network- Managed 10 language variations of the website for global reach- Increased organic traffic by 43% YOY- Increased ECR by 56% YOY- Reduced CPA by 41% YOY to deliver a 7.2 ROI

With over 2.5m Passengers in 2018 Brittany Ferries created a new role to gain insight into their customer profiles. My role was to identify customer groups using data from multiple sources so that the product and marketing teams could target their audience more effectively. - Headed a £2m project working with data specialists to build 9 ‘customer profiles’- Managed 2 direct reports- Role based in Plymouth and Roscoff- Part of the SMT liaising with product, commercial and marketing directors- Delivered data insight and performance analysis on digital marketing channels

Representing 39 hotels within multiple brands for the NZ, Fiji and FP region. My role was to analyze all digital marketing channels, reviewing budget & spend, targets & KPIs as well as forecasting and results. This role was part of a team of 5 and working with offsite shareholders, General Managers and Revenue Managers. My role is to offer guidance and insight into the marketing performance as well as to propose data-driven strategy and direction for the region and for individual hotels. Key responsibilities include: • Managing 3 SEM agencies, maintaining regular communication and guidance• Managing an annual $1.4m SEM budget to return a 22.1 ROI target• Managing a local programmatic agency to ensure retail campaigns are delivering on KPIs• Working in cooperation with our Loyalty Manager and Direct Communication team to synchronise global strategy• Coordinating nationwide campaigns, including TVCs, direct mail and digital channels• Producing and delivering daily, weekly and monthly performance reportsSome key brands under my supervision included:• Pullman• Sofitel• Novotel• Mercure• Ibis

My role was to ensure that the digital team deliver profitable strategies and marketing solutions toour clients. I managed a team of 6 and as a member of the senior management team within the wider company, I worked alongside directors and shareholders. Key responsibilities included:• Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the organisation with those possibilities• Identify opportunities to harness technology to deliver increased traffic to our clients• Maximise online conversion through effective customer journeys and sales processes• Ensure appropriate commercial targets are set for all e-commerce activity and ensure such activity is appropriately tracked• Deliver these commitments through management of the digital team• Through the digital team, manage the internal network of content authors to ensure that our website and social media presences meet high editorial, usability and effectiveness standards• Create a leading edge analytical, test and learn culture so that the effectiveness of our client’s websites, e-marketing and email programs are continuously increased• Build understanding of digital opportunities throughout the wider organisation• Generate proposals, present and pitch for new business• Actively working with GA, SEM, PPC (AdWords, Bing and Criteo) client accounts• Assist with HTML, CSS and WordPress client projects• Working with Saas and FMCG clientsSome clients under my supervision included:• English Heritage – Attraction B2C• Kwikfit – Motoring industry• Oak Furniture Solutions – Furniture retail• Crew Clothing – Fashion retail• St Luke’s Hospice – Charity B2C

I was able to implement my carefully considered marketing strategy, working within a strict budget, I set a very ambitious but achievable forecast. I was very excited to take on this challenge and successfully managed to reach my goals:• Oversee the design and build of 2 new websites• Reinvigorating the brand• Launch and maintain a full digital marketing plan• Integrate communication systems• Reduce OTA reliance by 20%• Increase direct bookings by 17%• Increase customer spend by 22%• Increase net profit by 7%• Reduce marketing spend by over £25k

Founded online holiday accommodation agency based in Cornwall that advertised holiday accommodation across the South West of England. I built the company from the ground-up, designed the website, handled the accounts and sales, created all the marketing material and managed all online marketing. Selected Accomplishments:• Signed 112 properties as paid advertisers and 87 properties • Completed over 120 bookings, making a profit of £25,000 in the first 2 years• Created company with less than £10,000 investment• Established great presence in the industry, creating successful partnerships with local businesses