Tim Morse Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Hassell is a multidisciplinary architecture, design and urban planning practice, with offices in Australia, China, Singapore, and in the United Kingdom.I was a lead member in the team that delivered revised brand strategy, identity and website.

Melbourne, Australia

Digital channel leader for the Independent and Assisted Living business unit, in a Head of Digital function. Responsibilities included:- Digital strategy and UX- Martech strategy and implementation (including Marketo rollout)- Leading website redevelopment (Sitecore) and ongoing optimisation- Planning of lead acquisition programs- Lead nurturing, data management and reporting- Agency selection and commercial negotiationIn Digital Product Manager role with the Wealth business unit I was responsible for delivering a digital transformation of the retail banking business, implementing a newly branded channel and GTM strategy shifting reliance on brokers acquisition to a digital direct bank. Achievements include:- Planning and implementation of a digital GTM channel strategy- Delivery of Internet Banking portal- Delivery of iOS and Android banking apps

In my role as National Digital and CRM Marketing Manager for BMW Australia my responsibilities included:- Directing, planning and implementing national digital, social and CRM strategies- Campaign planning and implementation for new model launches, brand, events and sponsorship activities- Strategic head for all third party digital media innovations and measurement- Dealer network support- Agency and budget management- Team leadership and coaching

Melbourne, Australia

- Digital strategy, planning and delivery for Jeep, Fiat and Alfa Romeo- Project management and agency resource planning- Ongoing delivery and support for SEO, Google Adwords, email marketing and programmatic display advertising- Social media and email database growth via user generated content campaigns- Mobile application development (iOS / Android) and delivery for Jeep and Fiat- Website management and optimisation- Custom data warehouse and analytics applications support and development

- Integrated marketing planning and implementation for Credit Cards- Competitor Analysis & Product Planning- Media planning, management and optimisation (TV, Outdoor, Radio, Digital)- Agency (Clemenger, Zenith, Quantium, Neuro Insight) and third-party stakeholder management (Qantas, Visa, Mastercard)

- Re-branding and re-launch of Trading Post - Integrated Marketing (TV, Outdoor, Radio, Digital)- Campaign management including: budget, creative development, media, reporting and optimisation

Digital strategy and implementation for Car Showroom & Trading Post Automotive. - Google Adwords (SEM)- EDM content preparation testing and delivery, database management, distribution, tracking and reporting- SEO - Digital traffic analysis and reporting

ATL and digital marketing planning and implementation for Trading Post, CarShowroom and Autotrader. Marketing support for Commercial Advertiser revenue line.- Integrated marketing planning and implementation- Direct marketing campaign management - acquisition and retention - Sales collateral development- Sponsorship management and negotiation- Trade show management- Relationship marketing (hospitality and events)- Market research- Media and creative agency management (Publicis, OMD)- Product planning

An independent electricity retailer, Powerdirect was recognised by BRW as the 3rd fastest growing company in Australia. Responsibilities included: - Market Segmentation and strategy- Direct response marketing (Radio, email, letters)- Brand management- Public relations strategy and implementation- Event management- Website development- Graphic design

Sponsorship management, media relations, event management

Bachelor Of Arts / Bachelor Business, Marketing

Certificate In Direct Marketing, Direct Marketing

Association for Data-Driven Marketing & Advertising