I’m happy to announce that I’ve just accepted my new role as Global Consumer Marketing Director for Vetz Petz - Antinol - Pharmaceuticals. I’ve been task with detonating marketing across the globe for a product called Antinol - a dog mobility supplement for dogs and cats. After researching the results from real life doggie testimonials, I’m so excited to take my love of dogs and apply my marketing credentials to a product that is genuinely changing lives and making a difference. Here’s to my next chapter and to dogs around the globe!

As the Head of Marketing, I’m responsible for the development of the Chatime brand strategy and to lead a team of marketing professionals to implement the national annual brand plan for Australia’s largest bubble tea brand. Key Roles and Responsibilities - Lead the development and implementation of the National product, brand and marketing strategy across all channels. - To broaden the customer base through acquiring new customers through driving mainstream appeal. - - To oversee the loyalty strategy to drive measurable retention and frequency of purchase. - Oversee product development, packaging, pricing, promotions and placement of products to ensure brand integrity in alignment with business strategy.- Researching and reporting on product, industry and category trends to guide strategic decision making and key brand metrics. - Motivate, inspire, manage, coach and monitor team members to ensure delivery of outcomes.- Actively manage key relationships within internal and external stakeholders for full strategy buy in and delivery, especially with a network of franchisees. - Oversee the development and the delivery of the B2B communication strategy to maximise lead generation for new franchisee acquisition.

As the Senior Marketing Manager, I was responsible for the development and execution of the Nando’s UK grocery proposition with all major retailers, including Sainsburys, Tesco and Waitrose. Key Roles and Responsibilities - Lead the delivery of the Marketing Plan focusing on brand, digital strategies and tactical campaigns to meet financial targets as part of business plan (includes sales, margin, profit, forecast & inventory KPI’s).- Ensure all activity has clear business, marketing and communication objectives with ROI tracking and metrics. - Develop digital strategy to build brand awareness and drive sales across traditional core market segments and retailer channels. - Managed the in-house team to deliver integrated communications across social media, email journeys, CRM, website, internal platforms and paid campaigns.- Lead the Marketing team to ensure all monthly campaign materials (across print e.g. monthly brochures & digital e.g. campaign emails) are briefed and executed on time, adhering to our brand guidelines. Ensure internal teams/ external agencies are driven to meet deadlines, achieve launch brief and to budget.- Manage detailed long-term and tactical short-term plans to generate a sustainable, profitable NPD (New Product Development) for product launches and discontinuation process as part of product life cycle.- Reporting on monthly campaign activity through a post Campaign analysis (weekly, monthly, quarterly and yearly). - Develop a communication strategy to keep the team, departments and salesforce updated on the marketing strategy, activity and results.

As the brand manager, I was responsible for the launch and brand strategy development of the Nando’s grocery proposition in Australia and New Zealand. Key Roles and Responsibilities - Manage relationships and trade marketing plans with all major supermarket retailers. - Manage the development and implementation of the Nando’s Grocery annual marketing strategy and brand plan.- Manage, plan and implement sales activities together with the distributors in order to meet company targets for retention, growth and profitability.- To manage Nando’s Grocery annual NPD agenda as determined by the Nando’s Grocery marketing strategy. - Manage the Nando’s Grocery Australia (NGA) Marketing budget in accordance with the strategic marketing agenda and defined priorities. - Develop an effective advertising promotional calendar to drive brand equity and awareness in the Australian and New Zealand markets. - Implement annual research projects to identify future needs of customers and translating these insights into new products and meaningful advertising campaigns.