- Served as a strategic media advisor for the agency's key clients, providing guidance to align media strategies with client objectives.- Played a key role in developing and enhancing Apriil’s tools and platforms, ensuring the agency remains at the forefront of advertising opportunities.- Contributed to the growth of Apriil Digital into a full-service media agency by collaborating on strategy design and team development.- Led conversion and brand campaigns, driving notable improvements in performance and client engagement.

Led the marketing department, overseeing brand management, marketing efforts, and digital strategy for Isbjørn Is and Den Norske Isbilen.Developed comprehensive marketing strategies tailored to both brands, aimed at maximizing market reach and engagement.Owned and managed digital platforms, customer club, route planner, and other technical systems to support growth and operational efficiency.Focused on driving sales, boosting brand awareness, and enhancing profitability for both brands.Championed innovative activities and implemented new, efficient processes to streamline operations and maintain a competitive edge.

Led the Performance Marketing department, focusing on advancing digital marketing strategies for both the agency and its clients.Delivered a full range of digital services, from website creation to targeted campaigns, including Google search, Facebook, IP-targeted advertising, contextual advertising, gamification, and strategic recommendations tailored to client needs.Utilized extensive experience and innovative solutions to ensure clients achieved their goals, with a focus on maximizing reach, engagement, and ROI across digital channels.

Led all digital marketing campaigns for Tryg Forsikring, managing a broad spectrum of channels, including TV, streaming, Web-TV, Facebook, Instagram, Google Ads, Bing, and a data management platform for programmatic advertising.Managed the collaboration with the media agency, ensuring cost-effective and impactful campaigns that consistently met performance targets.Acted as an internal advisor, providing strategic guidance to internal stakeholders and partners on digital marketing initiatives.Developed marketing strategies tailored to Tryg and its partners, with a strong emphasis on data-driven decision-making.Oversaw budget control and closely monitored key performance metrics (KPIs), including conversion rates, ROI, and ROAS, to ensure alignment with company objectives.

Focused on optimizing digital performance for Tryg Forsikring’s campaigns, utilizing data analytics and targeted advertising to enhance campaign effectiveness.Supported various digital channels and advised on best practices, contributing to improved digital presence and engagement.

From day one, established structure and guidelines for all digital platforms, with the full scope of responsibility for commercial activities on these channels. Reported to the leadership team, collaborating closely with the Head of Product and Marketing.Revamped digital channels and owned platforms to enhance visibility and implement a consistent brand strategy. Oversaw the successful launch of a new website and assumed responsibility for all digital sales and marketing initiatives, including lead generation and customer engagement through digital channels such as nextgentel.no.Developed and implemented a digital marketing strategy focused on customer satisfaction, brand awareness, and revenue growth, resulting in a 25% increase in digital sales (Q1 2017 vs. prior year) and a 50% improvement in conversion rate post-website launch.Led the strategy for social channels, establishing clear guidelines, taking control over NextGenTel's social media presence, and increasing social reach by over 1,000%.Collaborated with external partners and agencies, including Google Ads, Facebook, SEO, programmatic advertising, and other digital tools, to optimize campaigns for ROI. Drove market communication efforts to increase brand awareness and developed innovative sales concepts such as the “Megabitten” initiative.Launched the "Goodwill" customer benefits program and played a pivotal role in reducing customer service inquiries through improved self-service solutions and targeted digital support.Fostered a culture of innovation, advancing NextGenTel's digital sales channels, and introducing pioneering products like SmartRuter in collaboration with Apple—positioning NextGenTel as a forward-thinking provider.Took charge of partner relationships and contributed to several new partnerships, such as Recheckit, Netbooster, and Tek.no, to enhance NextGenTel’s digital capabilities.

Began in Knowit Performance, which evolved into Knowit and later Neolab by Knowit, initially focusing on managing a portfolio of performance clients. The role quickly expanded to serve larger clients, encompassing web, UX, profile, design, and digital strategy.Led digital campaigns across various sectors, including e-commerce, finance, real estate, and banking, acting as a trusted advisor and, in many cases, a de facto marketing lead for clients.Specialized in end-to-end campaign management—from planning and execution to optimization and analysis—using tools like Google Ads, Google Analytics, SEO, Facebook Power Editor, Adform, and Hotjar to maximize reach, engagement, and ROI.Designed effective digital strategies with a strong emphasis on tracking and analysis, ensuring that all digital traffic and user experiences were optimized. My work involved balancing a mix of traditional digital channels, search, social media, video advertising, and RTB (Real-Time Bidding) to achieve client goals.Built and maintained long-term client relationships, contributing significantly to Knowit’s growth and consistently meeting my performance and revenue targets. By the end of my tenure, I managed the largest client portfolio on the team, helping both Knowit and our partners reach business objectives through innovative digital solutions.

Oversaw sales and marketing for Blåkläder in Western Norway, Møre, and parts of Southern Norway as Regional District Manager, focusing on strategic market expansion and partner collaboration.Developed and executed marketing activities with key partners to drive growth in targeted regions, supporting Blåkläder’s positive brand trajectory.Focused on strategic planning to identify high-potential growth areas and suitable partners, achieving sales and marketing budget targets and successfully expanding brand presence.Recognized internally as "Breakthrough of the Year" for outstanding achievements in sales performance and brand impact.Led digital initiatives, including specialized newsletters, video campaigns, and targeted outreach for major bids, enhancing Blåkläder's visibility and engagement in the market.Strengthened partner relationships by organizing a 10-day strategic and relationship-building trip to the U.S. with the three largest partners, combining professional development and networking activities in Las Vegas.

Responsible for driving sales and expanding market share for DHL Express services in Western Norway, managing client relationships to ensure seamless communication and optimized processes.Focused on advancing internal tools and encouraging clients to adopt DHL’s latest digital solutions to enhance cost-efficiency and streamline logistics.Successfully supported clients in implementing innovative logistics solutions, boosting their operational efficiency and reinforcing DHL's value as a logistics partner.Brief tenure due to company downsizing, but gained valuable insights into logistics sales and digital transformation strategies. Available to provide further details if needed.

Held three roles over nearly three years, contributing to sales, brand relations, and marketing efforts for adidas and Reebok in Norway. Worked alongside the team to revitalize both brands, which had been experiencing declines in awareness and market share in Norway and Scandinavia.Supported the growth of adidas from NOK 300 million to NOK 380 million in sales, helping the brand achieve market leader status in the football category and participating in the launch of the “Messi F50” football boots. Contributed to a strategic campaign aimed at the 13-19 age segment, which significantly boosted brand recognition.Collaborated closely with strategic partners such as Sport 1 & MX Sport chains, managing key independent accounts across the region and assisting in adidas' market expansion in Western Norway (Hordaland, Sogn, and Møre).ReebokPlayed a key role in strategic brand planning to build Reebok’s presence in Norway, contributing to revenue growth from NOK 5 million to NOK 40 million in two years.Involved in high-profile campaigns such as the "Easytone" launch with Triana Iglesias as brand ambassador, which attracted significant media coverage and established Reebok as a strong fitness and CrossFit brand in Norway.