Consultant Director and Co-Founder of Aderico Medical a specialist recruitment company that caters to the medical and healthcare professions. Results driven and passionate about medical device advancements and delivering to qualitative and quantitive targets.

With Trigage’s 27 years experience providing solutions to the IT, Broadcast, Retail, Venue, Cinema and Healthcare markets we are a consultancy that advises companies on how to make the right choices that lower their carbon footprint and energy costs.

Short term contract helping the board investigate and build branded film streaming propositions for brand agencies and cinema operators.

With a €75m budget, representing the Global Commercial division, consisting of 40 staff, on the CinemaNext Management Committee. Responsible for developing and implementing the three year strategy of CinemaNext.

Accountable for the sales and therefore growth of Sony's Digital Cinema business market in UK, Ireland, The Nordics and Turkey. The ownership and implementation of business plans for territory development. Own relationships with key industry organisations and C level relationships for top twenty exhibition operators. Delivering leading class Sony Digital Cinema 4K solutions and services enabling exhibitors to provide the best on screen experiences for their customers to drive box office revenues and at the same time lowering their operating costs.

Accountable for growing Sony's Digital Cinema business market share in undeveloped territories such as Turkey. Implementing sales and marketing plans, channel strategy and service and support infrastructure. Developing relationships with key industry organisations and C level relationships for top twenty exhibition operators. Deliver IT focussed digital cinema solutions and services.

Accountable for growing the Digital Cinema business in this territory moving Sony from a 2% to 29% market share. Negotiating at C level complex IT based managed services contracts worth £15m + for major UK & Ireland Exhibitors. Creating complex service level based contracts including proactive preventative maintenance and remote diagnostic systems designed around customer needs. Developing C level relationships, delivering opportunities from awakening to closure using SPIN selling techniques. Taking Sony from being an outsider to being an industry insider and leader. Responsibilites and Accountabilities for my roles as Senior Account Manager and Sales Manager, Digital Cinema include:• Responsible for business development for Sony Professional Solutions and assisting with the delivery of the long term European wide growth strategy.• Identifying and driving market adoption of solutions and services.• Identifying and analysing the market place, mapping key decision maker contacts, developing business models for new solutions and selling in. • Responsible for financial control of my business. In addition creating business plans, budget forecasts and sales pipeline.• Leading innovation and managing manufacturing, product marketing, professional services, finance and legal support platforms to deliver bespoke contract solutions.• Devising and delivering tactical sales programmes to increase short term sales revenues.• Preparing proposals with services bid team and pitching to senior decision makers. Responding to OJEC tenders.• Travelling UK wide, meeting with board level decision makers.• Achieving sales targets and selling in new business solutions and initiatives.

Owning direct end user relationships within key new growth markets for Sony Professional Solutions. Delivering IT based networked digital signage, networked photofinishing and managed service solutions to large venues, finance, retail and transport segments including major UK high street retail banks, stores and supermarkets.

Delivering sales into a variety of vertical markets including Higher Education, Finance and Corporate. Products, solutions and services included IT based media services and storage solutions, IP video conferencing and AV/IT hardware. Clients included finance, insurance and higher education.

Managing a sales team driving revenues to achieve circa £15m budget. Strategic business planning to meet business targets. Developing the team sales plan, creating and developing individual account plans with sales account managers. Vendor and distribution management. Developing logistical plans. Recruiting, leading, negotiating and closing solutions and services business opportunities for sales team. Leading internal business units to deliver resource and tools for budget. Improving supply chain logistics and internal systems. Working in a task force to implement bespoke CRM and quotation management system directly improving the efficiencies of the company. Leading the sales team. Consistently exceeding business and sales targets. I attended and qualified in Cisco, HP, IBM, Microsoft, Symantec, EMC, NetAps sales training programmes. Solutions and services executed included global IT product supply framework agreements, global software licensing, server farms and network attached storage solutions.