Tim Rafferty Email & Phone Number

New York, Ny, Us

Leading Participant Marketing which consists of Lifecycle Marketing, Communications, Education & Advice (CE&A) content creation, CE&A Enablement through a team of Communication Consultants and Acquisition Marketing.

Dearborn, Michigan, Us

The Head of Integrated Marketing Communications position led Creative and Content, Ford Performance Marketing, Social, Branded Experiences (sponsorships, activations, Bronco Off-Roadeo, auto shows, prototypes), CRM & Ford.com.- Responsible for content development & strategy for Ford Brand (e.g., Built Ford Proud, Built Ford Tough), Focus audience (e.g., cultural moments), nameplate (e.g., Mustang, Raptor R) & Ownership (e.g., BlueCruise) efforts- Led global Motorsports Marketing team covering paid and owned executions across F1, NASCAR, Sports Car (e.g., Mustang Series racing), Off-Road Events (e.g., Dakar, Rebelle Rally) & the rebranding of Ford Performance- Created new Social team across to lead Ford cross-channel consumer facing handles (FMC, Trucks, Mustang, Bronco across TikTok, Meta, Twitter) & influencer programs to drive engagement & brand love for paid & owned- Led Branded experiences team, responsible for sponsorships (e.g., Kentucky Derby), activations (e.g., Essence Fest), Auto Shows, community efforts & newly created experiences (e.g., Bronco Off-Roadeo)- Started new Ownership Marketing team and platform (You Mode), to highlight products, services and experiences that differentiate Ford from competitors (goal of increasing mobile orders & retention)- Set up new CRM and Ford.com teams, shifting focus from pure execution to strategic units designing a test and learn approach & redesigned new intake forum to realign product team requests to marketing priorities- Managed a team of fifty individuals, creating efficiencies (reduced Production to 12% of Paid), savings (reduced budget by 60% vs. ’21) & met core sales targets (maintain 46 years of F-Series Leadership)- Marketing contact for dealers, building content for regional & local executions (sales events, evergreen assets) & lead representative at meetings (Chairperson (monthly), Dealer Council (monthly) & MDAB Creative (monthly))

New York, Ny, Us

Performance Marketing (June 2018-Present)•Define strategy of integrated marketing campaigns for Consumer Bank media across General Market and LatinX in new and existing markets, optimizing budgets and deploying team resources to meet a 1.0 ROI threshold•Partnered with Digital Product and Tech to create new tools to improve personalization and customization (i.e., digital CD maturity reminders) and enhance digital shopping in the mobile app (i.e., less invasive ad placements) •Reimagined CD user experience with heavy focus on resolving pain points, which helped Chase gain lead position among traditional banks with a +2,610% lift in balances and +1,300% lift in accounts vs. prior year•Established new relationships to enhance speed to market within a controls-based environment, within Marketing and across functional teams (i.e., Tech, Brand Creative and Media Center of Excellence)•Managed Acquisition & Deepening efforts (Chase First Banking, Student, Refer-a-Friend, Savings Deepening, You Invest, Shared Mail) with quarterly test designs to optimize audience and messaging to drive key financials•Managed a team of three Vice PresidentsBrand Manager (December2016-June 2018)•Managed campaigns (i.e., Steph Curry & Serena Williams Battle of the Paddle) with an omnichannel strategy incorporating chase.com, in-branch, Social, paid media, email and content to drive banking relationships•Developed digital-first GIF-based campaign to promote key products and RTBs for Chase Payments (i.e. QuickPay with Zelle real time payments, QuickDeposit auto capture)•Designed strategy and audience targeting for 15 unique Consumer Bank campaigns per year •Created a combination of geo-based and list-based test designs to measure and assign value of paid media across a variety of channels (addressable video, display, social) and targets (A25-54, 1P data)•Integrated 3rd party pixels on Chase landing pages for real time tracking of paid media to optimize performance

Basking Ridge, Nj, Us

• Managed $500MM+ of budgets across Acquisition, Multicultural, Sports and Accessories on VZ Wireless • Led Wireless Acquisition efforts across Consumer and SMB business, leveraging offer and non-offer creative with daily optimizations to attain scaled efficiencies • Conducted headroom analysis to determine incremental marketing opportunity to reach the consumer at a frequency and expenditure that maintained profitability• Ran opportunity analysis and focused media spend on markets with a lower share of LatinX and African American audiences relative to their population in those markets• Re-evaluated existing partnerships (NFL, NBA, IndyCar) and designed multi-channel media executions targeted to enthusiasts of each respective sport• Wrote and negotiated contract with Civis, allowing Verizon to ingest consumer insights into their DMP and guide messaging strategies to deliver more personalized experiences

Chase Credit Cards

London, London, Gb

London, London, Gb

New York, New York, Us

New York, Ny, Us