Tim Rafferty Email & Phone Number

New York, NY, US

Leading Participant Marketing which consists of Lifecycle Marketing, Communications, Education & Advice (CE&A) content creation, CE&A Enablement through a team of Communication Consultants and Acquisition Marketing.

Dearborn, Michigan, US

The Head of Integrated Marketing Communications position led Creative and Content, Ford Performance Marketing, Social, Branded Experiences (sponsorships, activations, Bronco Off-Roadeo, auto shows, prototypes), CRM & Ford.com.- Responsible for content development & strategy for Ford Brand (e.g., Built Ford Proud, Built Ford Tough), Focus audience (e.g..

New York, NY, US

• Performance Marketing (June 2018-Present)
• Define strategy of integrated marketing campaigns for Consumer Bank media across General Market and LatinX in new and existing markets, optimizing budgets and deploying team resources to meet a 1.0 ROI threshold
• Partnered with Digital Product and Tech to create new tools to improve personalization and customization (i.e., digital CD maturity reminders) and enhance digital shopping in the mobile app (i.e., less invasive ad.
• Reimagined CD user experience with heavy focus on resolving pain points, which helped Chase gain lead position among traditional banks with a +2,610% lift in balances and +1,300% lift in accounts vs. prior year
• Established new relationships to enhance speed to market within a controls-based environment, within Marketing and across functional teams (i.e., Tech, Brand Creative and Media Center of Excellence)
• Managed Acquisition & Deepening efforts (Chase First Banking, Student, Refer-a-Friend, Savings Deepening, You Invest, Shared Mail) with quarterly test designs to optimize audience and messaging to drive key financials

Basking Ridge, NJ, US

• Managed $500MM+ of budgets across Acquisition, Multicultural, Sports and Accessories on VZ Wireless
• Led Wireless Acquisition efforts across Consumer and SMB business, leveraging offer and non-offer creative with daily optimizations to attain scaled efficiencies
• Conducted headroom analysis to determine incremental marketing opportunity to reach the consumer at a frequency and expenditure that maintained profitability
• Ran opportunity analysis and focused media spend on markets with a lower share of LatinX and African American audiences relative to their population in those markets
• Re-evaluated existing partnerships (NFL, NBA, IndyCar) and designed multi-channel media executions targeted to enthusiasts of each respective sport
• Wrote and negotiated contract with Civis, allowing Verizon to ingest consumer insights into their DMP and guide messaging strategies to deliver more personalized experiences

Chase Credit Cards

London, London, GB

London, London, GB

New York, New York, US

New York, NY, US