Tim Reynolds's Location
Chicago, Illinois, United States, United States
Tim Reynolds's Contact Details
Tim Reynolds work email
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Tim Reynolds personal email
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About Tim Reynolds
Tim Reynolds is a SVP at Omnicom. He possess expertise in analytics, data analysis, market research, sas, statistical modeling and 17 more skills.
Tim Reynolds's Current Company Details
Tim Reynolds Work Experience Details
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SvpOmnicomChicago, Il, Us
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Vice President Of Predictive Analytics At KinessoKinesso Oct 2021 - PresentNew York, Ny, Us- Managed a Predictive Analytic projects across a number of big brands with large media spends- Managed the U.S. Predictive Analytics Team P&L- Deliver multiple MMMs quarterly in addition to other ad hoc analytics while also developing up sell opportunities and developing new business pipeline- Partnered with several different agency teams to align on solutions to provide a singular POV/recommendation for changes to their business/marketing plan in the future -
Director Of Marketing SciencesKinesso Oct 2019 - Oct 2021New York, Ny, Us
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Director Of AnalyticsIpg Mediabrands Oct 2018 - Oct 2019New York, Ny, Us -
DirectorNielsen Apr 2018 - Oct 2018New York, Ny, Us -
Senior Manager, Implementation/Delivery MtaNielsen Apr 2016 - Mar 2018New York, Ny, Us• Manage CPG/Retailer engagements contracted for multi touch attribution (MTA) projects. Work with with these clients to assess their current levels of digital marketing and reallocate their digital marketing spend to higher performing executions• In conjunction with our clients, align with the media agencies to ensure adequate campaign understand and at the end of the project, a plan to implement the key findings into the agency's current strategy• Interface with Nielsen’s tagging teams to ensure proper tag implementation by the media agencies while also completing ongoing discrepancy checks to ensure accurate measurement • Coach our clients in understanding the full scope and benefits of using our MTA methodology to solve their digital marketing mix problems• Coordinate multiple internal teams, client stakeholders, and marketing agencies to align on project goals and individual responsibilities• Create MTA insights that are specific to the clients' business questions. These recommendations will provide the client and their media agency with some direction on their digital spend in both the short term and long term planning cycles• Partner with the internal development teams to provide perspective on the roadmap for the standard deliverable. Relay and prioritize useful developments or troubleshooting needs
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Senior Project ManagerNielsen Aug 2013 - Mar 2016New York, Ny, Us• Researched likelihood current technical process could be adapted to fit different client business needs• Led a team of five analysts with one year of work experience or less while continuing to achieve team revenue goals• Conducted interviews searching for the best candidates to fit the analytic profile that is appropriate for Nielsen• Continued the development and supervision of the Indian team in Vadodara• Represented the prime contact for troubleshooting issues within the modeling process where solutions involved a high degree of familiarity with the modeling SAS code• Evaluated the complexities of custom projects and the timing/resources needed to complete that project with the expertise of a junior modeling team. Capacity workload researched every two weeks to determine cross training efficiencies between other teams• Assisted in the presentations to clients of the technical aspects of the Nielsen solution in conjunction with an assigned consultant• Led and organized regional and global meetings to discuss common development needs as well as implementation of the most recent R&D• Researched and then implemented process improvements via SAS coding to exercise efficiencies based on the evolving complexities of the CPG market (addition of Wal-Mart data)
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Manager, Custom AnalyticsNielsen Oct 2011 - Jul 2013New York, Ny, Us• Managed a team of five analysts in Chicago while supervising the work of six off-shore analysts in Vadodara, India• Traveled to India to train the six off-shore resources on current methodology/process while tailoring the topics to flexibility and adaptation • Represented the prime contact for troubleshooting issues within the modeling process where solutions involved a high degree of familiarity with the modeling SAS code• Evaluated the complexities of custom projects and the timing/resources needed to complete that project with the expertise of a junior modeling team• Assisted in the presentations to clients of the technical aspects of the Nielsen solution in conjunction with an assigned consultant• Led and organized regional and global meetings to discuss common development needs as well as implementation of the most recent R&D• Researched and then implemented process improvements via SAS coding to exercise efficiencies based on the evolving complexities of the CPG market (addition of Wal-Mart data)
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Senior Project AnalystThe Nielsen Company Jul 2009 - Sep 2011• Customized/executed SAS statistical models to address the specific assortment questions of our clients• Utilized multiple data resources (inside and outside of Nielsen) as inputs into our methodology to develop actionable recommendations for the client• Supervised a team of off-shore resources in Buenos Aires, Argentina while also providing continuing training to update their knowledge of the current process
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Project AnalystThe Nielsen Company Oct 2007 - Jun 2009• Helped Fortune 500 CPG manufacturers and retailers decide what assortment of products to display on shelf
Tim Reynolds Skills
Analytics
Data Analysis
Market Research
Sas
Statistical Modeling
Marketing Research
Customer Insight
Microsoft Excel
Management
Segmentation
Statistics
Nielsen
Research
Sas Programming
Financial Analysis
Quantitative Analytics
Data Mining
Data Management
Operations Management
Project Team Management
Linux
Unix
Tim Reynolds Education Details
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Miami UniversityEconomics -
Miami UniversityBusiness Economics
Frequently Asked Questions about Tim Reynolds
What company does Tim Reynolds work for?
Tim Reynolds works for Omnicom
What is Tim Reynolds's role at the current company?
Tim Reynolds's current role is SVP.
What is Tim Reynolds's email address?
Tim Reynolds's email address is ti****@****sen.com
What schools did Tim Reynolds attend?
Tim Reynolds attended Miami University, Miami University.
What are some of Tim Reynolds's interests?
Tim Reynolds has interest in Children.
What skills is Tim Reynolds known for?
Tim Reynolds has skills like Analytics, Data Analysis, Market Research, Sas, Statistical Modeling, Marketing Research, Customer Insight, Microsoft Excel, Management, Segmentation, Statistics, Nielsen.
Who are Tim Reynolds's colleagues?
Tim Reynolds's colleagues are Angela Di Tomaso, Camila Palopoli, Raquel Lucas, Kimberly Small, Gretchen Cole, Gordon P., Dana S..
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