Driving SEM success for [Forbin] and our clients, I bring over 14 years of digital marketing expertise to manage a high-volume, $50k+ monthly paid media program across 40+ SEM accounts. I oversee paid search, display, and social media advertising, ensuring consistent growth and performance improvements for clients. I develop data-driven strategies that not only achieve KPIs but also elevate client success through meticulously managed campaigns and expert-level analytics.I specialize in optimizing campaigns for healthcare and HME sectors, managing cross-platform initiatives that adhere to strict compliance standards. My role involves hands-on account management, leveraging advanced tools like GA4, GTM, and Optmyzr to streamline processes, save time, and maximize ROI. I've successfully scaled Forbin’s SEM program by over 50%, positioning our agency as a trusted partner for industry-leading digital marketing solutions.With a commitment to efficiency and transparency, I maintain a proactive approach to client reporting and strategy refinement. My experience extends beyond SEM, having consulted for high-revenue clients and implemented scalable solutions that generate substantial value. Passionate about the future of digital marketing, I continually explore new tools and strategies that enhance client outcomes while advancing agency objectives.

As the founder of Rulapaugh Marketing LLC, a certified Google Partner agency, I specialize in delivering data-driven digital marketing solutions that drive measurable growth for diverse clients. My Google Partner status reflects our high standards in performance, customer care, and ongoing mastery of Google’s advertising platforms, qualifications I have consistently met and maintained.At Rulapaugh Marketing, I manage all aspects of strategy, campaign execution, and optimization for clients across multiple industries. I focus on identifying and eliminating wasted spend while maximizing ROI through precise SEM and targeted social media advertising. I’m passionate about uncovering insights within analytics, which allow me to craft strategies that align closely with client goals and improve overall digital performance.In addition to paid media, I provide consulting services that guide clients on data interpretation, market positioning, and campaign scaling. My work emphasizes efficiency, clear reporting, and proactive communication, empowering clients to understand their digital impact and make informed decisions. Rulapaugh Marketing combines expertise with a personal approach to deliver results that support sustained client growth.

At Birdnow Dealerships, I led the groundbreaking transition to in-house digital marketing, making us one of the first—if not the first—dealerships in Iowa to achieve this. My work met the qualifications to establish Birdnow as one of Iowa’s pioneering dealership in digital marketing, ultimately achieving recognition as a Google Partner. This role involved developing data-driven digital strategies across search engines and social media to boost brand visibility, generate leads, and drive customer engagement for multiple dealership locations.I also initiated and managed the “Season of Giving” campaign, a successful community outreach program that enhanced the dealership’s public image, fostered strong local relationships, and built long-term customer loyalty. By leveraging analytics and a deep understanding of local market dynamics, I optimized campaign performance, tailored our outreach to community needs, and increased foot traffic and sales.My experience at Birdnow laid the foundation for my data-driven, community-focused approach to digital marketing, which I continue to bring to new roles in the industry.

Provided training and supervised crews of enumerators for various operations during the 2010 Decennial Census. Crew sizes ranged from 8 to 20 and covered anywhere from 700 - over 3000 square miles.

As an Avionics Systems Specialist (AFSC 2A5X3A) on the B-52 Stratofortress, I maintained, troubleshot, and optimized critical avionics systems essential to mission success. This role required a security clearance and participation in the stringent Personnel Reliability Program (PRP), ensuring I met high standards of reliability, integrity, and readiness as part of the nuclear support team.My responsibilities included managing navigation, radar, fire control, and electronic warfare systems, diagnosing and isolating complex malfunctions using advanced schematics and specialized test equipment. I performed on- and off-equipment maintenance, system calibrations, and alignments to prepare the B-52 for diverse operations, including low-altitude precision bombing and reconnaissance.This role developed my expertise in high-stakes, compliance-heavy environments where precision, reliability, and adherence to regulations are paramount—skills I bring to data-driven, regulated digital marketing roles today.