B2B Brand Positioning & Narrative Development: LiveAction, WalkMe, Gradient Learning (Chan-Zuckerberg Initiative, APEX Wheels, Xactly, Luma Health, Q4, Education Elements, Weld Racing, VRIFY, Backbase

Experience design/strategy (B2B). Cohesity

B2B Communications planning. Vanguard, Santander

Bridging the gap between you and high-quality furnishing options by inviting your participation in the production process.

Vanguard. B2B Communications/Connections Planning

Think with Google - UX and Brand Architecture Planning.

Morgan Stanley - Brand Architecture/Ecosystem Development

Samsung - Communications Planning

Flonase (GSK) - Brand RedesignFDA. Florida Blue - Campaign and Communications Development

Vanguard - UX and Content Strategy

Canon. AB InBev. NIVEA

Meaningful Media - Proprietary Thought Leadership

Roman - Brand Voice and Personality Development

Samsung.

Apple Enterprise - B2B Brand and Communications Planning

HPI. TDAI. Hilton. Hiscox

GM. Google.

Intel. Red Bull. IHG. BMW. Nike. Philips. Understand global trends and how they relate to existing business models, offering actionable insights, strategy and recommendations to Fortune 500 companies on how they can improve or expand their services, products, client engagement, and marketing strategies.Act as the primary point person to work in a client-facing role from the onset of a project to identify needs, craft a brief, and articulate outcomes for the final delivery of a product.Create frameworks for understanding change, identify potential white-spaces and build activation strategies, which can manifest through concepts, products, scenario planning, infographics and workshops.Disseminate thought leadership to internal and external audiences through talks, events, editorial content and video.Lead client workshops and tailored versions of trend briefings to private corporate teams from Carrefour, IHG, Jawbone, and Tesco. Manage the output of 4+ strategists internally, in-house creative and freelancers across multiple client projects to ensure timelines, budget and quality of work. Share PSFK’s thought leadership at public speaking engagements at organizations and conferences in North America and Europe. Lead the development and implementation of PSFK product offerings including video and micro-format reports. Outputs have included an iPad and mobile application, retail floor strategies, a pop-up exhibit, large-scale editorial plans and short narrative films.Select clients:Nike, Google, Intel, American Express, BMW, IHG, Philips, Wiley PublishingPSFK Outputs: Lead StrategistFuture of Retail 2015, Future of Connected Life, Maker's Manual, Real World Web, Future of Wearable Tech

Project:Distinguish AARP's Life Reimagined blog from its parent company and create wider appeal for its blog by moving the conversation away from age and into the idea of transition. Challenge:Determine what types and formats of content resonate with the AARP target demographic based off our analysis of their current online habits engaging the LifeReimagined platform as well as on other websites that target the same demographic.Output:Emotive Resonance Research: to determine how the demographic relates to content and what becomes popular. Content Audit: a deep-dive into any and all available existing Life Reimagined brand content including articles, imagery, info-graphics, video, internal content sources, and brand sources.Competitive Content Audit: a social “scrape” to determine conversations about Life Reimagined (and competitors), as well as related topics online. Focus was on major competitors’ activity in the digital space, as well as identification of key audience segments and platforms.Overarching Content Strategy: strategy included and were not limited to, proposed distribution strategies, additional marketing channels, high level strategy/best practices for building a community and how it relates to concepts derived from strategic learnings.Creative Content Ideation : Examples of different formats for video content, long and short form content series pitches, new formats for interactive content, sample posts.ROLE- Head Strategist/Researcher

Digital: Marketing communications, social media, digital integration, community buildingCommunications: Craft and implement communications plans including content strategy and social mediaResearch: Perform secondary research to monitor consumer attitudes and values for clients via traditional/new media. Perform demographic research using Lexis-Nexus and traditional/new mediaMedia Relations: Secure high-level media placements in North America and the UK

Independent, four week, link traffic building campaign for NBC targeting viewers through Twitter, Facebook, and popular fan websites to successfully broadcast content

Monitor trending topics to deliver commentary capturing the Millennial viewpoint.Contribute critical thought pieces, cultural commentary, and story ideas to editors

Critique, monitor and evaluate international blogs in weekly analytical reports for a consultant whose clients include Reuters and the Global Post

Personally meet, direct and counsel clients through refugee reunification process