- Directing and guiding internal marketing team and external marketing agencies and designers.- Analyzing potential strategic partnerships and establishing new business relationships.- Managing and enhancing existing relationships with industry partners and vendors.- Conducting contract negotiations with industry partners and vendors.- Creating, managing, and executing print, web, and email marketing plans for the organization and its industry partners.- Reviewing changes within the industry and recommending marketing strategies to top management and external stakeholders.- Collaborating with internal and external stakeholders to develop marketing plans for specific products, lines, and services.- Evaluating campaign performance and implementing continuous improvements to optimize results.- Conducting market research to identify growth opportunities.- Maintaining effective internal communication to ensure all relevantcompany functions are informed of marketing objectives. Coordinating and managing campaigns across the organization to achieve financial targets and ensure proper execution.- Evaluating departmental procedures. Planning and implementing efficiency improvements. Creating SOPs and instructional materials.- Managing departmental finances. Creating and maintaining budgets. Developing strategies to increase operational profitability. Creating and executing plans to reach new financial targets.- Developing pricing strategies to maximize profits and market share while ensuring industry partner satisfaction.- Developing and maintaining brand standards to ensure consistency.

In addition to my graphic design duties, my functional and managerial duties expanded to include:- Conducting market research to identify growth opportunities.- Reviewing changes in the industry and recommending marketing strategies to top management.- Collaborating with internal and external stakeholders to develop marketing strategies for specific products.- Creating, managing, and executing marketing and communications plans for the organization and its industry partners.- Evaluating campaign performance and implementing continuous improvements to optimize results.- Managing and enhancing existing relationships with industry partners and vendors.- Analyzing potential strategic partnerships for the department.- Conducting contract negotiations with industry partners and vendors.- Maintaining effective internal communication to ensure all relevant company functions are kept informed of marketing objectives.- Coordinating and managing marketing campaigns across the organization to achieve financial targets and ensure proper execution.- Creating SOPs and instructional materials.- Evaluating departmental procedures and implementing efficiency improvements.- Managing departmental finances.- Creating and managing budgets (including expenditures, R&D appropriations, ROI, and P&L).- Developing strategies to increase operational profitability.- Creating and executing plans to reach new financial targets.- Developing pricing strategies to maximize profits and market share while ensuring member and industry partner satisfaction.During my time in this role, I was able to directly impact departmental and organizational targets through on-going process improvements to produce these outcomes:- Achieved departmental profitability through efficiency audits—decreased expenses by 45% and increased average monthly ad revenue by 75%.- Identified unclaimed program revenue ($1.5M+) through vendor contract audits.- Increased department's net profit margin by 70%.

Began with the following functional responsibilities:- Providing creative guidance to internal and external clients on layout of products and reports- Providing design and graphic maintenance of Mutual Drug’s web pages- Producing graphic aspects of key company reports, sales circulars, and trade show collateral- Maintaining graphic libraries and image databases- Developing and maintaining strong relationships with industry partners and vendors- Developing and maintaining brand standards to ensure consistency across all platforms- Providing art direction to freelance designers

Conceptualization and design of graphic applications from start to finish. Creating art to match client specifications, editing and updating existing art, preparing customer files for print. Working closely with clients, vendors, and internal production staff to ensure projects are executed correctly and in a timely fashion.

Creating art to match client specifications, importing and preparing client files for print, designing templates, educating and assisting clients with the “traditional to digital” conversion process. Preparing digital art for use in standard files, preflighting files, and outputting plates. Working closely with clients, vendors, and internal production staff to ensure projects are executed correctly and in a timely fashion.