Marketing Team Lead
Current- Directing and guiding internal marketing team and external marketing agencies and designers.- Analyzing potential strategic partnerships and establishing new business relationships.- Managing and enhancing existing relationships with industry partners and vendors.- Conducting contract negotiations with industry partners and vendors.- Creating, managing, and executing print, web, and email marketing plans for the organization and its industry partners.- Reviewing changes within the industry and recommending marketing strategies to top management and external stakeholders.- Collaborating with internal and external stakeholders to develop marketing plans for specific products, lines, and services.- Evaluating campaign performance and implementing continuous improvements to optimize results.- Conducting market research to identify growth opportunities.- Maintaining effective internal communication to ensure all relevantcompany functions are informed of marketing objectives. Coordinating and managing campaigns across the organization to achieve financial targets and ensure proper execution.- Evaluating departmental procedures. Planning and implementing efficiency improvements. Creating SOPs and instructional materials.- Managing departmental finances. Creating and maintaining budgets. Developing strategies to increase operational profitability. Creating and executing plans to reach new financial targets.- Developing pricing strategies to maximize profits and market share while ensuring industry partner satisfaction.- Developing and maintaining brand standards to ensure consistency.