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After more than a decade of being directly involved in creative design, production artwork, and marketing (and accumulating an incredible breadth of experience in the process), I have recently accepted an exciting new role as Operations Director at Logo Brands. The learning curve was steep, while challenging and exciting as I pivoted into a new area of our business. I am currently working with my teams to identify unnecessary processes and replace them with simpler, more robust processes (Six Sigma White Belt Certified). Over the past decade, my passion and bent for technical tools (including MSSQL) have resulted in many opportunities to improve and deploy new processes across our entire company. These processes have resulted in increased sales and reduced expenses (case studies outlined on my resume). Some career highlights:★ In 2013: I developed and executed marketing strategies annually that brought more than 13,000 shoppers to our facility where we generated over $1.2 million in on-site sales over a period of 3 days, on an advertising budget of less than 2% of sales.★ In 2015: I led our company through a rename and rebrand. Our new brand and identity package helped to secure dedicated “Logo Brands” branded shop space at over 35 retail stores. Our company saw an average 35% sales lift year over year across all doors where we gained this dedicated shop space.★ In 2018: I launched a new channel of business (domestic manufacturing) at Logo Brands with 1 full time employee and exceeded annual production goals by 60%, generating $1.2 million in sales in the first year.I am on a furious quest to grow, learn, and surround myself with great people. Those are the things that drive me and cause me to dream BIG. Feel free to connect - just add a note for context. Thanks!Specialties:Workflow Development, Art Automation, Process Improvement, Brand, Website Design, Strategy, IT, Zapier, Asana, MSSQL, Adobe, UGC, Event Marketing, KPI Solutions
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Director Of OperationsLogo Brands Dec 2018 - PresentFranklin, Tn, Us• Warehouse layout and structure• WMS/logistics and technology systems platform transition• Continuous process diagnosis, repair, and improvement • Leadership for dispatch, shipping, and operations teams -
Vp, Marketing & CreativeLogo Brands Jun 2015 - Dec 2018Franklin, Tn, Us• Hired and led some amazing and insanely talented teams (far more talented than myself)• Launched a new e-commerce site and platform and oversaw the UI/UX and dev teams• Founded, built systems for, and led a new domestic manufacturing department• Identified the need for, and led our company through a rename and rebrand process -
Creative DirectorLogo Brands Jun 2012 - Jun 2015Franklin, Tn, Us -
Art DirectorLogo Brands Mar 2010 - Jun 2012Franklin, Tn, Us -
Graphic DesignerLogo Brands May 2008 - Mar 2010Franklin, Tn, Us• Created new product designs and artwork• Retail packaging design• Designed sales flyers, presentations decks, and print collateral• Catalog layout, design, and photography• Managed Art Coordinators (direct reports) -
Art CoordinatorLogo Brands Oct 2006 - Oct 2008Franklin, Tn, Us• Created all production artwork for licensed hard goods• Prepare artwork approval documents and manage relationships with licensing directors• Product image mockups and master file creation• Leveraged custom scripting inside the Adobe Creative Suite to automate artwork setup -
National PromotionsEmi Music Jan 2002 - Apr 2004• Promoted hits for tobyMac, DC Talk, Audio Adrenaline, Rebecca St. James, Stacie Orrico• Cultivated relationships with national radio program directors• Coordinated and managed national promotion tours for artist roster• Worked with supervisor to develop contests and promotion strategies around radio single releases
Tim Watson Skills
Tim Watson Education Details
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Appalachian State UniversityMinor Business
Frequently Asked Questions about Tim Watson
What company does Tim Watson work for?
Tim Watson works for Logo Brands
What is Tim Watson's role at the current company?
Tim Watson's current role is Director of Operations.
What is Tim Watson's email address?
Tim Watson's email address is tw****@****ail.com
What is Tim Watson's direct phone number?
Tim Watson's direct phone number is +161526*****
What schools did Tim Watson attend?
Tim Watson attended Appalachian State University.
What skills is Tim Watson known for?
Tim Watson has skills like Logo Design, Typography, Art Direction, Indesign, Graphics, Illustrator, Adobe Creative Suite, Graphic Design, Corporate Identity, Layout, Catalogs, Illustration.
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