Tim Schaeffer Email & Phone Number

Boulder, Colorado, Us

Boulder, Colorado, Us

Petaluma, Ca, Us

Scope:► Digital and traditional marketing, budget and inventory management, website sales, new product development, vendor management, and key account sales presentations. ► P&L responsibility covering marketing expenses, new product revenue, and gross margins. ► Five direct reports; co-management of 15-member team.► Partial client list: Whole Foods Markets, Sprouts Markets, Natural Grocers, Target, Ulta, CVS, Amazon, Wegmans.When I joined the company, it faced the effects of a massive economic recession and the challenge of growing profitably under those conditions. Results over the next 8 years included 16X revenue growth, +40% market share in natural cosmetics, and profit increase from negative to nearly 20%.Achievement highlights:► Contributed 10-20% growth in annual revenue and expanded outside the natural channel cosmetics category by leading a multiyear product development campaign.► Delivered an additional $500,000 in EBITDA by creating and leading a profit improvement initiative that included vendor pricing negotiations.► Played a significant role in the company’s 12X EBITDA acquisition by BWX Ltd.► Managed launch of 200+ individual SKUs from the conceptual stage to sales projections, formula and packaging development, sales team training, and industry presentations. ► Elevated the company to the largest Environmental Working Group-Verified brand in the world.

I developed approximately 30+ marine-based body care SKUs and gained acceptance for them with Whole Foods Markets as an exclusive at 400 stores. Prior to its acquisition by North Castle Partners, the company had achieved $500,000 in revenue.

Scope:► Management of $3 million marketing budget, plan execution, and company goal achievement; product development strategy and implementation; major account support; key vendor relationships.► Marketing of premium, high-selling natural and organic cosmetics, Avalon Organics and Alba Botanica.► Partial client list: Whole Foods Markets, Costco, Natural Grocers, CVS, Target, Coop Grocers.I was hired to manage the company’s marketing communications, including PR, copywriting, and authoring of technical pieces. Subsequently, I was promoted to director, with broader marketing management responsibility. By 2007, we had reached $50 million in net sales, with 52-week growth of 24% for Avalon Organics and 19% for Alba Botanica. We achieved +65% gross margin on all products, with strong brand momentum.Achievement highlights:► Nearly tripled sales and market share for both brands. Within the natural products channel, they accounted for $38 million of consumer sales and 14% overall share. Laid the foundation for Avalon’s sale to Hain Celestial in 2006 for $120 million.► Managed launch of 100+ individual SKUs from the conceptual stage to sales projections, formula and packaging development, sales team training, and industry presentations. ► Strategized, proposed, and executed a multi-brand advertising campaign, including ad rate negotiations and value-added programs such as sampling events.

I conducted numerous studies, experiments, and analyses under the direction of the lab’s head scientist. My activities focused on research to help provide a genetic solution to breast cancer, and results were published in several scientific papers.

Master Of Business Administration - Mba

Master Of Science - Ms, Marine Sciences

Bachelor Of Science - Bs, Marine Biology And Biological Oceanography