Campfire designs & build trusted online experiences that are familiar, intuitive, but above all humanise technology.

Working directly with the Founder CEO and Product Lead, I established managed the business operations and people of the company, to execute on the vision. As an early stage business, I am ‘hands on’ across the organisation. I'm responsible for the Operations remit which includes but isn't limited to; All HR functions and culture development, Budget development & management; Sales projection development, support and validation; Day to day financial management; Contractor and Supplier negotiation and Contract management.Planet Neo is blockchain based company, building a multiverse of lands, brands and NFT games where you can earn rewards to move, create, learn and play.

As Operations Director of WPP’s key digital network, AKQA, I worked within the Sydney Leadership Group, responsible for efficient output of world class work, as well as managing the Commercial functions of the Sydney office of 75 people including the P&L. Key responsibilities included:OperationalI led the team to fit together the right mix of people, skills, processes, and tools to optimise the efficiency of the business and the ability of the team to plan and deliver great, profitable work, at budgeted margins. Reporting on the past and planning for the future, working with all department leads operations created the framework to ensure that all teams had the best possible chance of success.CommercialSet and maintained appropriate commercial processes and standards and was the ‘go to’ person for; management reporting, including P&L; preparation of annual budgets; client contract negotiations and renewals; supplier management and contract negotiation; and Sales support. I was responsible for commercial standards with SOWs, contract negotiations, rate cards and discounts.In additionI took on a number of growth projects to broaden my skills;• I oversaw AKQA’s largest Sydney project team, comprising 30 people in 3 scrum teams• I was a nominated mentor in the Commercial and Financial program for junior staff in the company wide training and development program• I was a founder member of AKQA Diversity & Inclusion Council, working with the Diversity Council of Australia• I planned the management of the integration of Tongue (see below) into AKQA

Tongue was the new trading name for awarding winning digital agency, New Dialogue. Based in Sydney we conceived, created, crafted and delivered big ideas for clients that solved their business problems with a digital DNA that ran through the company.As one of 3 Partners, I ran the People, Operations & Finance functions, with P&L responsibility. Key achievements:- Rebranded & restructured New Dialogue to become a full-service business, including recruiting 2 additional Managing Partners and resetting business strategy- Responsible for People, Operations, and Finance, with P&L ownership, including system and process design in a business of 50 people- Annual budget preparation and presentation to STW (now WPP)- Monthly presentation of financial results and progress to STW Exec- Highly profitable over 6 years, voted STW’s ‘Most Innovative’ business- Effie Award winner (Effies are awarded on the basis of effectiveness of the campaign)- Managed relocation of business into custom designed offices- Merged Tongue into AKQA (formerly DT) at end of earnout

New Dialogue was the Digital arm of media agency Ikon Communications. - As Managing Partner with full commercial responsibility for the business, my brief was to engineer New Dialogue’s transformation from its origins as a digital media agency into into a full-service digital business- built out full service team, from c10 to c40 including recruiting creative lead from London- expanded our client base beyond Ikon's core clients - Won 4 IAB Awards for best creative and media- Managed the transformation into Tongue as the next step in growth after New Dialogue earn out was completed

In 2003 I emigrated to Australia, where I am now a permanent resident. Over the next 3.5 years I consulted to 3 organisations:IPMG- General Manager at HomeHound property websiteCITIZEN PUBLISHING- Launch of regional publishing propertiesICONMOBILE- Rights & talent negotiation of Dutch soap opera ‘Random Place’ for delivery on mobile- Management & Production of local shooting- Negotiations for distribution via Vodafone

Co-founder of digital startup agency grown from 2 people to 150+ over 8 years- Co-founded, managed and grew one of the UK’s first digital agencies, which sold to Modem Media- European MD of the growing operation for 7 years- Opened & responsible for all European operations including offices in Munich and Paris, in addition to the London HQ- Overall European P&L responsibility, reporting to US Exec after selling my business- 150 staff in London- Part of the NASDAQ float team- Largest agency in the UK by revenue upon leaving in 2003 - Clients included GM, UBS, FT, IBM, Prudential & Delta- Designed and implemented all business systems and processes- Cannes Lions Judge in 2000