Tim Smith Email & Phone Number

Lead the effort to integrate attitudinal data throughout our organization. Oversee the research strategy that produces insights for over a dozen business units, in markets ranging from Education, to Real Estate, Publishing, Digital Products, Mass Media and more. Guide a team of researchers in their daily work and help them grow in their craft. Develop published research on the topics of money, career, and relationships that generate media and establish authority.

Through the use of survey research, customer interviews, diary programs and more, helped guide product discovery for EveryDollar, an online budgeting tool designed to take away the stress of managing your money.

Specialized in using data and analytics to continue to grow our digital subscription product. From less than $100k revenue in year one to a $5M+ product, the journey involved tactics such as conversion rate optimization, segmentation marketing, and a focus on lifetime value analysis.

The 2nd team member on a squad that grew to 15+ developers, marketers and designers. Our main focus was a digital subscription product that provided tools and resources to help people win with their money. Executed various marketing strategies over this time ranging from content marketing, to product development, to email marketing.

Led a staff of 40 employees while managing payroll, inventory levels, advertising promotions and vendor relationships.

Through writing stories, managing statistics, developing promotions, and working with media, helped manage the reputation of the athletic department and assist in its transition to an NCAA Division 1 school.