I've worked in technology most of my life and I love it. I have been lucky enough to be around many amazing people who have taught me a huge amount, and still do! One important lesson I've learnt is that for technology to work in whatever industry, it needs to be relevant to people. Many good ideas fall by the wayside because they are too complex to generate uptake.Following on from Keyloop’s acquisition of Automotive Transformation Group (ATG) in May 2024, I’m very excited to be part of the Keyloop family, and heading up the brand new Strategy Division. Delivering world-class solutions to Retailers, Manufacturers, Financiers and Fleet suppliers is our top priority, and we’re facilitating this through the industry’s first Automotive Retail Platform. Unlocking data and driving profits to help make business more efficient, and elevate the car buying process for dealers and consumers alike.Specialties: Strategic thinker, sales, marketing, internet, digital marketing, digital strategy, auto tech, automotive and an innovator when it comes to applying technology to business challenges.