Implemented the planning and execution of diverse events, from large-scale conferences to corporate gatherings. Adeptly managed comprehensive event budgets to maximize ROI while skillfully negotiating with and coordinating vendors across all aspects of event production. Collaborated closely with cross-organizational teams to develop targeted promotional strategies, driving attendance and engagement throughout the event lifecycle. Oversaw end-to-end event logistics, including registration, guest management, and on-site coordination, while ensuring content alignment with organizational objectives. Demonstrated a proven track record in securing valuable sponsorships and partnerships to enhance event experiences and generate additional revenue. Consistently delivered exceptional attendee experiences and conducted thorough post-event analyses to continuously improve outcomes and demonstrate measurable success.

Freelance event management and consulting for select clients and agencies.

Spearheaded the development of major corporate events, including tier-one trade shows, to drive sales and brand awareness. Designed comprehensive event programs, focusing on accelerating sales pipeline through strategic live events. Implemented industry best practices across the organization and created scalable templates for frequent field-level events. Collaborated with cross-functional teams including executive leadership, sales, marketing, and finance. Managed program budgets up to $1.85M and established key performance indicators to measure ROI. Developed integrated marketing assets, including creative content, outreach strategies, and campaign metrics.

Developed and executed a comprehensive event marketing strategy, enhancing the marketing organization's overall impact. Collaborated with diverse departments including executive leadership, product, engineering, marketing, finance, and sales. Implemented a tiered system for event opportunity assessment and managed agency partnerships as needed. Oversaw budgets ranging from $5k to $275k, including annual channel forecasts. Created detailed program guides, conducted staff training, and managed end-to-end event production. Coordinated onsite hospitality for staff, partners, and influencers. Established success metrics, set program goals, and provided in-depth reporting and analysis to support sales initiatives. Managed event merchandise procurement and logistics.

Conceptualized and executed multi-tier corporate events for leading technology and lifestyle brands including; Levi's Strauss, Microsoft, Toyota Research Institute, YouTube, Nike, Facebook, and Amazon. Led both B2B and B2C campaigns, collaborating with cross-functional teams to build and manage comprehensive event programs. Established performance metrics to track campaign success and developed operational best practices for multistage initiatives. Orchestrated executive events for diverse leadership teams and stakeholders. Managed all aspects of event production, including budgeting, scheduling, vendor contracts, and site agreements for events ranging from 50 to 30,000 attendees. Implemented revenue targets and budget allocation across multiple programs.Key projects include: Toyota OnRamp: Prius Challenge 2017 | Levi’s at the Super Bowl 50 - 53 | Levi’s at NBA All-Star 2018 - 2019 | Levi’s National 501 Day Campaign 2017-2019 | Levi’s x Google Jacquard Product Launch 2019 | Microsoft ONE Celebration 2018 and 2019 | YouTube Executive Leadership Summit 2019 | Amazon Seller Showcase 2019

In this role, I oversaw program staff and I led the production incentive program for technology influencers including CES floor tours, multi-night dine arounds, breakout work sessions, logistics, photo shoots, and racing events. I planned the production of community programs, marketing activations, immersive experience, catering, giveaways, logistics and retail store development for clients including Levi's Strauss at Super Bowl 50 and Facebook's GMS event at Pier 48.Some key achievements in this role include:• Executed incentive trip for over 50 technology influencers for Hauwei International at CES in Las Vegas in 2015.• Produced 4-month tour for Super Bowl 50 host committee, resulting in multiple tour stops in 12 locations in the San Francisco Bay Area. The tour displayed all 8 NFL Lombardi Trophies shared by both the Bay Area's San Francisco 49ers and Oakland Raiders.

During my time as a Freelance Event Producer, I provided production services to companies including TBA Global, Tom Bercu Presents, MKTG Inc., and Bagshaw and Associates.Producer - TBA GlobalI was a key contributor to the production of State Farm All Agent Festival 2014 with 36,000 agents in Las Vegas NV. I also coordinated specialty artists, entertainment, and brand ambassadors for 3 consecutive events over 2 weeks.Key achievement: • Oversaw and managed ancillary talent, consisting of artists and performers, for 3 consecutive shows with 12,000 attendees each, over a period of 15 days.Producer - Tom Bercu PresentsVM World End of Conference party 2012 and 2013I successfully organized preproduction and management of venue marketing media, signage, branding strategy, and décor for 27,000 attendees in Moscone Center South and AT&T Park.Some key achievements in this role include:• Implemented and managed load-in, set, strike and load out of multiple vendors.• Trained and dispatched 70+ brand ambassadors to assist with attendee way finding prior to opening. Associate Producer - MKTG Inc.I was responsible for planning the NetSuite SuiteWorld conference 2012 and 2013 in San Jose CA for 25,000 attendees over 3 days.Key achievement:• Directed event staff and trained over 90 brand ambassadors, DJ’s, talent, experiential artists, office managers, runners, and coordinators. Production Coordinator - Bagshaw and AssociatesI facilitated the production of Dreamforce 2011 and 2012 in San Francisco CA. I also assisted the technical team with exterior buildout of Moscone Center and Civic Center Plaza for Salesforce’s Dreamforce conference.Key achievement:• Successfully coordinated union labor, equipment rentals and delivery, talent rider requests, catering, and communications for multiple Dreamforce (Salesforce) events.