Director Of Social Strategy
CurrentOversee social media team on several client accounts to develop and refine social media strategies that are integrated with overall marketing campaigns.Analyze audience insights and platform-specific trends to inform creative concepts and execution.Oversee the development of social media content calendars, ensuring timely delivery and alignment with broader campaign timelines.Work with social media strategists to track the performance of social media campaigns, using data-driven insights to refine and optimize creative content.Stay up-to-date with platform algorithms and best practices, ensuring all content is optimized for maximum reach and engagement.Continuously explore new social media tools and technologies to enhance the creative process and output.Foster a culture of creativity, innovation, and continuous improvement within the social media team.Recruit, train, and onboard new team members as needed, ensuring the team is equipped with the skills and resources necessary to excel.