Empowered to streamline global social media processes including the development of cross department partnerships and robust influencer campaigns, improvement of creative and content request procedures, establishment of global brand guidelines, and ownership of channel expansion initiatives and social media first campaigns.Major focal areas as senior manager: Agency management, executive thought leadership, external influencer management, and paid social.

Oversaw the company’s social media and employee advocacy functions globally, and supported influencer and executive thought leadership initiatives. Worked to reimagine the state of social media first campaigns and trailblaze employee brand ambassadorship to better position the company as a global leader in its industry. Major focal areas as manager: social media campaign development, social and executive strategy creation, editorial and content strategy, and copywriting and editing.

I was one of several panelists selected to provide firsthand expertise, and general insights on the innovative approaches, and proven tactics for leveraging social media platforms within the B2B space.

I was invited to speak to professors, communication graduate students, and staff to discuss my journey from marketing intern to lead global social media strategist and the skills/lessons learned along the way. There was also a heavy focus on the future of social media, including the role of artificial intelligence and the evolution of the creator economy.

While at Siemens USA, I managed the strategic brainstorming, execution, and maintenance of the executive CEO social channels while also providing insight and presentations on editorial calendar updates, analytics, and executive best practices. Through use of data and implementation of creative insights, I influenced next steps and opportunities for social engagement, cross-platform interaction, and increased visibility. As the lead copywriter of Siemens USA's social media channels, I worked to drive social engagement and increase traffic to brand websites through innovative content strategies and influencer outreach and engagement initiatives. I also managed the editorial calendar, and planned all social content through close collaboration with teammates, departments, and external businesses and partnerships. Through collaboration and cross-department communication, I led campaign development and execution by providing tactical social coverage of robust, sponsored events and campaigns.

The remarkable opportunities at Credence Management Solutions allow for robust, didactic experiences in an array of topics specific to web-based content creation, business analysis and research, and proposal writing. While there, I managed the content distributed on the firm’s website while implementing key strategies in preparation of news release information, media graphics, and business and IT-specific content creation. I took a critical and strategic approach to the content distributed and coordinated, edited, or composed much of what is visible on the website. Additionally, I worked on a dynamic team that planned, matured, and executed robust, key proposals in the Department of Defense sector. In order to yield ideal results, I took a best practices approach and followed specific guidelines such as adherence to audience types, project management and coordination. and attention to tone and style consistency

As a Sr. Writing Specialist, I focused on constructing blog content, editing educational in-house documents, and tutoring 40-60 undergraduate and graduate students monthly in content, organization, grammar, cover letter writing, and MLA/APA/Chicago formatting. I also edited and presented workshops to upwards of 50-60 students each semester. The workshops include but are not limited to the following topics, "Body Paragraph Construction," "Avoiding wordiness in Professional Writing," and "Muscle Verbs for good Writing." I edited and revised the following online educational document: MLA Formatting Guidelines. The revisions therein pertain to the addition of pages three and four: 8th edition changes.

As a marketing and communications intern, I used media tools, such as Hootsuite, to propagate information through the social media channels Facebook, Twitter, and Instagram to communicate information to Sacred Heart's more than 10,000 subscribers. I assisted with the coordination and execution of digital marketing plans while also documenting and analyzing a wealth of press release information both past and present. Through photo-editing services such as PicMonkey, Canva, and Photoshop, I created relevant social media graphics and content for the promotion of Sacred Heart's Holiday campaigns.

As one of six founding members of UC Merced's first honor society, I worked as the Web and Public Relations Manager. I coordinated and executed several events and fundraisers through social media channels, such as Facebook, Twitter, and Catlife, while also making sure this society maintained and promoted its psychology-based brand on campus. One of the more pivotal moments, the creation of the first ever PSI CHI symposium, which catered to upwards of 45-50 individuals, was planned and executed by my staff and I.

I worked with a group of international researchers studying the sociolinguistic phenomena of turn-taking amongst bilingual (German/Spanish) elementary students. This experience, unlike any previously, enhanced my attention to detail, linguistic competence and ability to compile and synthesize information.

I worked under a Ph.D. student in the field of Cognitive Science researching the effects of the mind and creativity on patients. I served as the proctor of said study.