Lead a lean team of high-performing product, marketing, and events professionals focused on delivering revenue growth and member retention for our dental education SaaS platform. Developed our long-term vision that includes a roadmap with aligned goals as well as the support needed to attain membership and retention goals. Created product and marketing playbooks using an agile framework that cover new product launches, growth, retention, global expansion, and an enhanced platform. Responsible for the CDOCS membership event experience from small workshops to the largest dental conference in the world.

Responsible for establishing a global account-based marketing (ABM) program for our largest product line; transforming our product from primarily B2C to B2B focused selling. Created a tiered approach to targeting enterprise decision makers with sales strategies and sales enablement tools. Led a cross-functional team including sales, product, marketing, and technology teams to create and coordinate effective sales resources that included marketing toolkits, messaging, KPI tracking, case studies, and content development. Relied upon by the greater sales team as the subject matter expert, for client presentations, industry insights, and training.Built and maintained key international channel partner programs, to include reseller strategy, global alignment, and participation in industry events.

Created and led a high-performing global product marketing team (12 direct and 5 international dotted line reports) that developed B2B, B2U, and B2C marketing strategies for our education products and SaaS platform. Built strong cross-functional relationships with internal and external stakeholders to develop short-term and long-term business strategies and KPIs aligned with overall strategic goals and objectives. Created and executed global strategic marketing that spanned all areas of marketing from being on brand to digital marketing and sales enablement. Developed value propositions, product positioning/messaging, personas, go-to-market plans, and KPIs based on quantitative and qualitative research as well as market and competitive analysis. Responsible for the creation and ongoing management of our marketing budget that included geo-localized marketing efforts in key global regions.

• Developed and delivered integrated, multi-touch regional sales and marketing plans that proactively drove programs through planning, execution, and results • Ensured awareness, adoption, and participation of marketing campaigns and sales enablement tools • Managed formal feedback loop that provided field input on programs and promotions to product and segment marketing teams• Drove lead generation activities to increase lead conversion rates to meet overall revenue targets• Managed field sales and marketing program budget

• Managed client retention, growth, and profitability with our largest clients, including Anheuser-Busch and CenturyLink • Developed overall strategy for client’s business and conduct client presentations and recommendations• Managed $20M budget and had responsibility for overall profit/loss • Established and implemented strategic marketing plans and programs based on a solid understanding of prospect/customer attributes and needs, competitive landscape, technology trends, financial implications, and product solutions• Developed marketing strategies and tactics that included targeted direct marketing techniques that drove response and ROI

• Managed multiple energy conservation projects for electric utilities• Created and sold new energy conservation programs to electric utilities• Managed remote field staff• Negotiated new and ongoing contracts with customers

• Managed staff and budget for four business units that included technical products/services, market research, training, and sales• Responsible for profit and loss of business units• Performed consulting projects for cooperatives in the areas of strategy, marketing and sales• Responsible for forecasting revenue and costs by account and product/service • Developed and executed sales and marketing plans for products and services• Developed alliances and partnerships to enhance EnPower’s product/service offer