At DiDutch, I'm part of a team that designs innovative products and packaging. My focus is on creating designs that are user-friendly, environmentally sustainable and visually appealing. Working alongside our sister companies, Het Foodatelier and MetaChef, we pool our expertise to offer comprehensive design solutions to our clients globally.We believe in going beyond ordinary design. Our approach is all about putting the user at the heart of everything we do, aiming for solutions that address immediate needs and provide long-term benefits. We're committed to crafting designs that are beautiful, practical, and sustainable.My responsibilities include:- Connecting with clients and stakeholders to understand what they need and make it happen.- Thinking up creative ideas that make things better for the people using them.- Teaming up with our awesome designers and engineers to bring these ideas to life.- Advocating for sustainable design solutions for our clients that help reduce (plastic) waste.Discover our innovative work at 🌐 www.didutch.com.

At MetaChef, we changed the way people think about education and marketing.Starting in the sector we know best, the food industry, we developed engaging 3D solutions for fun (VR) learning experiences, interactive sales presentations, and smarter online marketing material.Within just two years, we established the world's largest database of 3D food and packaging, making it accessible to customers via our own innovative online platform.As a UX Designer, I was responsible for the platform's design and system architecture. I worked closely with clients to understand their needs and collaborated with our talented software developers to create an accessible and efficient platform.

I started project 'Unfold' in collaboration with design agency Panton, psychiatric centre Karakter, and the University of Twente. Our goal was to help young autistic adults with anxiety gain more independence. By working closely with autistic individuals, healthcare professionals, and design experts, we ensured 'Unfold' resonated well with its intended users. The ideas from autistic individuals themselves made a big difference, making it easy for them to connect with our project.'Unfold' is a product for young adults with agoraphobia that shows them new places before they visit, using a connected device. This makes the thought of going to new places less scary and encourages them to get out more. Participating in the Dutch Design Week 2019, 'Unfold' highlighted the importance of inclusive design.

During my time at Nedap Identification Systems, I focused on enhancing the Electronic Parking License (EPL) as part of their innovative SENSIT platform. Inspired by the vision of smarter, more welcoming cities, my goal was to make the EPL both more convenient to use and aesthetically pleasing. This journey was a perfect blend of my design passion and the aspiration to contribute to meaningful urban mobility solutions.