Charged with directing work and performance of 3.6K associates at multiple locations, as well as generating revenue through development of key action plans to expand guest satisfaction levels and marketing efforts. Held accountable for ensuring achievement of brand quality assurance (QA) targets and maximization of RevPar Index. Trained and developed associates, such as regional managers and area team members for promotional opportunities and to minimize attrition. Created and controlled annual budget process to ensure achievement of financial goals. Served as liaison between management company and internal ownership groups and conducted due diligence meetings related to new hotel purchases. Led President’s Advisory Council committee to promote company’s key objectives.Accomplishments:Played critical role in portfolio exceeding top-line revenue targets by $6M-$10M annually by creating new forecasting tool and facilitating weekly conference call with regional team members to review detailed hotel-by-hotel results and analyze marketing plan details and RevPar Index issues. Efforts led portfolio to lead industry in RevPar growth by 200 BIPS, and drive overall market share index to 129.9%. Spearheaded improvement in margin performance system-wide by introducing ERP tool to forecast profit on weekly basis, as well as recruiting for purchasing executive to negotiate commodity pricing and ensure strong relationships between suppliers and management company. . Achieved profit flow through averages at 68%; Flux averages improved to 53%. Improved corporate associate satisfaction levels to 92.5% and field associate levels to 88.2%, while lowering corporate turnover to 18% and property-level turnover to 32% from 60% action plans and developed new hiring procedures and interviewing process.

Directed all operations for portfolio of 64 hotels, including $300M in top-line revenue and $110M in EBITDA; managed cash flow and full P&L/accounting cycle. Held accountable for managing $170M in product improvement plans for renovations and reporting quarterly results to Board of Directors. Accomplishments:Saved company $18M in operating income in response to deepening global economic recession by creating action plans for payroll reductions, renegotiating all business contracts, and reducing corporate overhead to protect EBITDA. Preserved cash flows of $42M in capital savings by recommending suspension of all product improvement plan spending to various brands, developing action plan for each brand and committing to securing of additional funding from equity sponsor after economic recovery.Enhanced efficiency in daily cash flow reporting against forecasting model and exceeded cash flow management expectation by 10% by creating asset management reporting package to streamline communications with company’s new owners. Developed monthly reporting package and designed accurate reporting deck to communicate effectively to Board of Director. Minimized RevPar declines tied to dramatic downturn in global economy, while creating new revenues of $12M and growing market share index by 1.3% by recruiting/hiring programming team to activate all 3rd party website opportunities for revenue improvements; algorithms created to measure availability or unsold rooms at each hotel location and open/close inventory based on historical demand graphs. Guided company through bankruptcy process to enable restructuring of debt with focus on communications with debt holders and key operating partnerships/associates. Hired experienced CRO to manage process. Achieved $600M reduction in overall operating debt and located new equity partner to repurchase company within 2.5 years; funded and completed $170M in capital expenditures, while reducing leverage by 40%.

Guided all operations, such as HR; management of sales/marketing teams; revenue management, including P&L; and accounting/finance department staffing and operations. Introduced incentive programs and objectives for variety of cross-functional business units. Held accountable for maintaining or improving market share for 64-asset portfolio.Accomplishments:Increased market share by 4.5% and 500 BIPS in margin growth system-wide, generating $3.5M in new management fees and 22% in overall operating NOI by securing 17 management contracts from Marriott International within one week. Effectively promoted company’s revenue strategies, cost controls, direct sales efforts, and operational efficiencies Turned around nine under-performing hotels with poor guest satisfaction ratings by creating action plan templates and following-up with detailed action steps. Conducted on-site property training to improve processes, removing department heads unable to demonstrate improvement.Executed sales training programs and sales standards with new point system to enhance sales teams’ productivity by recruiting/hiring SVP of Sales and Marketing from large brand to facilitate introduction of strong sales culture into company. Efforts increased key accounts revenue by 11% system-wide and generated market share gains of 6.1% system-wide.Saved $650K+, allowing for growth in market share by restructuring corporate staffing plan to combine key positions, eliminating seven positions and duplication of key sales functions.Created plan to improve internal staff promotions, enabling 20% of general manager and directors of sales staff to be promoted internally, while reducing turnover by 20%. Developed online rating system for each general manager and director of sales, determining their desire for promotion and introducing skill-based certification process to improve training opportunities.