As the director of marketing at Catholic Human Services, my mission is to raise awareness of the diverse ways CHS serves the greater Philadelphia community, and to increase engagement among clients, volunteers and donors.

Served as leader of SMB commercial marketing team. Developed effective engagement by executing offer & promotion, competitive response, existing customer growth, loyalty, and segment strategy to meet company goals.• Turned sales and market data into strategic growth initiatives across call centers, field sales, media, social media, online and direct tactics, producing 5% YoY revenue growth.• Applied market share analysis, recrafting go-to-market strategy and building consensus on reversing declining sales, using breakthrough adjustments to marketing, sales operations, and retention tactics.

Led strategy to grow engagement, and deepen relationships, loyalty, and performance among current customers.• Assessed performance of current marketing strategy and reimagined customer communications by executing new strategy built on sales insights, segmentation, and integrated communications to beat financial goals, doubling existing customer response rates and growing leads by 70%.• Solved hurdle of how to successfully expand distribution by driving effective engagement with business customers in company owned retail stores, integrating business sellers into retail store teams, generating incremental referral and sales volume, and determining proper staffing models.• Led marketing strategy for new mobile product that doubled sales performance in consecutive years by leveraging competitive cost advantages and developing strong offers and messaging.• Analyzed sales trends and implemented and executed targeted new customer onboarding upgrade program, discovering opportunity to drive engagement and implement enhancements.

Coached team in use of analytic and demographic data to align planning and execution of hyper-local marketing strategies with brand and HQ strategies. Led hyper-local, demand generation marketing programs inclusive of local advertising, public relations, social media and sponsorships in partnership with dedicated local sales teams.• Optimized field marketing and marketing team budget performance and grew team job satisfaction by leading transition of unit into an integrated, strategic marketing channel.

Managed retention and loyalty programs that drove engagement and performance. • Employed deep analysis of the source and behavior of new and former customers to craft pricing offers, communications, and retention strategies, producing industry-leading customer retention performance.• Oversaw design and implementation of merger migration strategy by collaborating across organization to execute go-to-market strategy, exceeding performance goals ahead of schedule and creating base of lowest churning customers.• Solved expense liability problem incurred by legacy rewards program by developing and transitioning to a new, innovative, and cost-effective program, saving $72M.

Led promotions, offer management, market analytics, marketing communications, and product marketing by collaborating with small startup team that introduced new prepaid flanker brand in 12 months• Applied research, industry and analyst insights, and market sizing data to create and execute unique go-to-market strategy and value proposition• Built customer marketing infrastructure and team for new company, including leading selection of campaign management tools and building contact strategy for retention and loyalty

Drive revenue growth for wireless data, messaging, premium content, international and value added services.- Manage content for direct marketing communications that generate $10M in annual revenue.- Partner with customer service and CLM organizations to manage sales offers and incentives that generate over 100k feature sales and upgrades each month.

Created and executed customer marketing strategies for data, messaging, international and mobile apps that contributed over $1.25M in annualized revenue and exceeded annual goals