Tim Ware Email and Phone Number
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Tim Ware is a Director of Media Strategy at Yes& Agency | ex-Hilton | ex-GEICO at Navy Federal Credit Union. He possess expertise in microsoft office, social media marketing, marketing research, market research, statistical data analysis and 15 more skills. Colleagues describe him as "Tim is so smart it’s scary. In the three years I worked with him as a client partner at GEICO, he consistently impressed me with his preparedness, thoroughness, and foresight. Along with being a star in his own role (and let's be clear - Tim was an EXCELLENT client partner), he has a knack for understanding how all the various parts of an organization work together. As a result, he seems to ALWAYS have an answer to your question. Tim is easy to work with, an excellent communicator, and a great guy. Anyone should jump at the chance to work with him."
Navy Federal Credit Union
View- Website:
- navyfederal.org
- Employees:
- 23742
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Navy Federal Credit UnionVienna, Virginia, United States
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Director Of Media StrategyYes& Agency Jul 2024 - PresentAlexandria , Va, Us -
Manager, Global Media Strategy & PlanningHilton Jan 2023 - Jul 2024Mclean, Va, Us -
Manager, National Media Strategy & PlanningGeico Aug 2022 - Dec 2022Chevy Chase, Md, Us- Manage an ecosystem of media agencies, publishers, data providers, clean rooms, and demand-side platforms to conduct comprehensive measurement of Linear, CTV, and streaming video/audio advertising investment including return on ad spend, attribution analysis, and reach/frequency optimization- Use results of Linear TV reach, frequency, and attribution analysis to optimize Annual Upfront and Multi-Year investment commitments. Reduced recommended upfront spend by 21% YoY- Facilitate transition of CTV and streaming video campaigns from direct to programmatic deals allowing collective in-house measurement, optimization, and first-party audience activation- Partner with internal stakeholders to develop audience segmentation, messaging, and media strategy for both brand and performance-driven advertising campaigns- Establish data agreements and conduct security risk assessments to comply with countrywide data privacy laws -
Senior Supervisor, Brand Strategy & Creative ProductionGeico Jul 2019 - Aug 2022Chevy Chase, Md, Us- Led team of 5 brand marketers through the creative production lifecycle for omni-channel advertising campaigns that drove brand awareness, consideration, and business growth including brief development, campaign/script selection, production, and launch. Presented to senior management at key stages- Managed partnership with internal & external creative agencies, including The Martin Agency. Responsible for driving creative & brand strategy, scope of work, stang, fee, and project management to ensure timely, on-budget, and brand-compliant execution of campaign deliverables- Managed $50M+ annual production budget including monthly tracking, reconciliation, and reforecasting across key spend categories: video/audio production, agency fee, & talent usage rights. Constantly adapted budget to market conditions and business results/profitability- Collaborated with senior management and agency partners in Media, Research, and Analytics to design campaign strategy, develop product messaging and brand positioning, ensure proper execution and brand consistency across channels, and measure performance- Implemented cultural reviews throughout the creative production process to improve diversity representation. Increased representation of Black, Hispanic, and Asian talent in commercials over a 3-year period to exceed US census statistics- Established a process for competitive and industry research/analysis to monitor and report on new campaigns, trends, strategies, technologies, and best practices on a monthly basis- Performed supervisory responsibilities including hiring, career development, semi-annual performance reviews, weekly check-ins, team meetings, and coaching conversations
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Brand Strategy & Creative Production LeadGeico Aug 2018 - Jul 2019Chevy Chase, Md, Us- Lead client-side development of TV, radio, and digital advertising campaigns from briefing through script selection, production, editing, and trafficking; Manage creative agency relationships- Work with internal media, product, and research teams to identify creative needs, develop messaging strategy, and measure creative performance- Optimize creative mix across TV, radio, and digital video to achieve awareness, consideration, and inquiry goals
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Brand Strategy & Creative Production AnalystGeico Jan 2017 - Aug 2018Chevy Chase, Md, Us- Led client-side development of various TV and radio advertising campaigns- Served as brand team point-of-contact for creative and media agencies, digital publishers, and TV networks executing cross-platform integrations with the GEICO brand- Managed official GEICO YouTube channel helping to grow subscriber base beyond 1 million
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Media Strategy & Creative Production CoordinatorGeico Feb 2016 - Jan 2017Chevy Chase, Md, Us- Participated in creative evaluation and selection for TV, radio, and digital ad campaigns- Executed ad trafficking and fulfillment process- Purchased radio, TV, and sponsorship packages to help improve brand consideration and achieve desired business growth in key local markets
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Category AnalystSunoco Jul 2015 - Feb 2016Dallas, Tx, Us- Analyzed APlus in-store beverage sales and promotions to identify opportunities for growth- Assisted in beverage category planning and product assortment; took vendor meetings- Collaborated with marketing to execute advertising & promotional campaigns for new APlus store openings -
Market Research AnalystEagle Technology Systems Feb 2014 - Jun 2015- Collected and analyzed data from video technologies to provide marketing, operations, management, and other business insights to clients- Analyzed retail client’s consumer and competitive data to inform marketing plans, promotional strategies, and store layouts- Created marketing materials, white papers, and case studies for prospective clients and investors
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Account CoordinatorStratus Interactive Jun 2013 - Aug 2013- Utilized Hubspot CRM software to analyze client inbound marketing campaigns including website SEO, email marketing, and blog posts- Gained knowledge of the day to day operations of a digital-first marketing and advertising agency
Tim Ware Skills
Tim Ware Education Details
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Alfred Lerner College Of Business & Economics At University Of DelawareAdvertising)
Frequently Asked Questions about Tim Ware
What company does Tim Ware work for?
Tim Ware works for Navy Federal Credit Union
What is Tim Ware's role at the current company?
Tim Ware's current role is Director of Media Strategy at Yes& Agency | ex-Hilton | ex-GEICO.
What is Tim Ware's email address?
Tim Ware's email address is tw****@****ico.com
What is Tim Ware's direct phone number?
Tim Ware's direct phone number is +130198*****
What schools did Tim Ware attend?
Tim Ware attended Alfred Lerner College Of Business & Economics At University Of Delaware.
What skills is Tim Ware known for?
Tim Ware has skills like Microsoft Office, Social Media Marketing, Marketing Research, Market Research, Statistical Data Analysis, Marketing Strategy, Marketing Communications, Access, Analytics, Brand Strategy, Creative Briefs, Media Buying.
Who are Tim Ware's colleagues?
Tim Ware's colleagues are Ruben Ahumada, Alicia Anderson, Marissa Greene, Telisha Madison, Mba, Camille Deloach, Mary Dunlap, Rosanna Wells.
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