Manage central University social media channels including sourcing content, liaising with colleagues, strategic planning, short-term planning, crisis management, and supporting paid advertisingSupport and direct owners of non-central University social media accountsReport on social media activities for regular cycles as well as special events or activitiesWork with an integrated network of colleagues to plan and deliver cycles of content supporting institutional goalsEstablish and manage a Community of Practice to support development and good practice across a wide network of social media usersResearch, develop, and make recommendations on new technologies for implementationCreate and implement a corporate social media policy and social media guidelines to cover usage and tone of voiceCreate and deliver targeted social media training and support for different user groupsMonitor online conversations around University activity to identify emerging issues and deliver fast responsesProvide specialist briefings and context for senior staff regarding relevant events and activities

Marketing and recruitment- Management of the annual marketing and recruitment budget of £200,000- Created, implemented, evaluated and improved marketing and recruitment strategies to promote the College’s programmes in Theology, Business, Liberal Arts, and English language, including creation of the College’s Marketing and Student Recruitment Strategic Plan- Oversight of corporate branding and visual identity- Responsible for liaising with and overseeing staff in the Marketing and Student Recruitment teamPublications- Management of all College publications, including continual updates and redesign of suite of programme material, assisting with production of the biannual Newboldian magazine, and other ad-hoc publications- Providing editorial and copywriting for digital and electronic mediums- Management of the strategic contribution of public relations articles and press releases to appropriate media outlets on behalf of the CollegeEvent representation and management- Representing the College at various recruitment events and opportunities within the UK, Europe, and the United States- Organising Newbold’s representation at various local and international events- Organising events on campus for alumni and other stakeholders, and promoted the College at non-recruitment events held on campus- Managing the College’s Visit Us programme for prospective students (individual itineraries that allow visiting students to experience various aspects of Newbold life, such as academic, social and sporting, and spiritual events)

Redesign and relaunch of Newbold College websiteContribution to the College’s strategic marketing plan regarding digital mediaImplementation and management of digital advertisingManagement of three social media channelsInterpretation and reporting from website analytics and online advertising

Manage and edit copy and content for internal and external websites using search-engine optimisation, for current and future student and staff audiencesProvide, analyse and interpret website traffic data reporting and analytics for Southbank sites and social media, and regular marketing reportsManage the design and build of campaign sub-sites to drive student recruitment and interestDesigning, creating, placing and monitoring online advertising in the Southbank brandingImplement and manage an email marketing systemWork with IT staff from outside the Marketing team to maintain the website infrastructure and develop new technologiesDevelop and provide training in digital media to staffAdvise senior Marketing staff on potential opportunities, developments, and issues before they ariseWork as part of a team including a Corporate Publications Officer, Senior Graphic Designer, Marketing Operations Manager and Strategic Marketing Manager to contribute to achieving the overarching business goals of the Southbank Institute of Technology