Lead a multi-functional organization responsible for sales and revenue interactions across the national and local digital ad sales for the USA TODAY Network. Responsible for digital advertising fulfillment, revenue recognition and overall yield strategy, coordinating teams and initiatives within Client Services Management, Ad Operations, Ad Solutions, and Analytics and reporting teams. Partner with Finance, Sales, Marketing and Product divisions to oversee day-to-day process execution and adherence to policies, identify problems, recommend/take corrective action and communicate performance results and changes throughout sales organization and cross-functional business unit teams. Oversee the account management, inventory strategy, pricing and media planning, data/ad targeting, and advertising operations disciplines - including direct revenue responsibility of over $80M annually via our Programmatic monetization strategy. Direct oversight of our ad tech stack – from evaluation to implementation and optimization, and collaborate with Finance leadership on annual budgeting, and monthly/quarterly tracking and insights areas of deviations and recommendations.

Oversaw the Advertising Operations, Account Management, Inventory Strategy and Management, Pricing and Planning, and Programmatic Strategy and monetization for 109 locally owned and operated newspaper properties and USA TODAY Network.

Centralized the Advertising Operations function across 90+ Local Newspaper and Television sites, in addition of oversight of the USA TODAY and National operations team. Onboarded and trained a 60+ FTE staff over an 18 month ramp up schedule. Oversaw the implementation of an integrated Order Management System, recognizing a 25% cost efficiency.Built a certified programmatic buying team to support newly created Reach Extension offerings beyond the Gannett network.

Built the first cross divisional Analytics team that served all of Gannett in providing audience and monetization analysis and insights across Gannett's digital properties, including USA TODAY and the 90+ local newspaper and television markets . Built the advertising monetization and yield management discipline for our direct sold business, as well as establishing Gannett's first programmatic capabilities.