Responsible for leading the sales team and implementing cutting edge sales strategies to drive revenue growth for our clients and team.

Responsible for consulting with Insurance Agents across the country to help them grow their agencies by creating custom direct mail campaigns.  Increased direct mail sales by 99% in the first 9 months. Sold over 100 new clients in the first 7 months.

Hired, trained, coached and motivated a team of five executives. The team drove $29M in annual revenue across the entire Valassis suite of products with east coast consumer packaged goods clients. Coached the team to use data and insights to create demand for the Valassis suite of products. Successfully achieved 102% of annual quota in 2019 which included negotiating 11 annual contracts worth $7.4M in revenue Attained digital quota in 2018 by having the team use case studies and analytics to prove positive ROAS Successfully achieved 106% of annual quota in 2017 and qualified for exclusive Recognition Trip Key Clients: L’Oréal, Mars, Georgia-Pacific and Nature’s Bounty

DIRECTOR, CPG SALES (Costa Mesa, CA) (11/12 – 7/17) Accountable for $39M in annual revenue across entire Valassis portfolio. Leader of sales team responsible for West Coast client relationships in consumer packaged goods industry. Relocated to assume leadership of team experiencing high turnover and declining client spending Increased new client revenue by $1.5M (+185%) in 2014 vs. 2013 Drove 48% growth in digital media revenue in 2014 over 2013 – and doubled in 2013 over 2012 Exceeded annual quota by 103% in 2015 Recognition Trip award for achieving 119% of annual quota in 2016 which was the top performance among eight Sales Directors  Coached the Sales Executive of the year in 2015  Key Clients: Nestle, Henkel (formerly Dial), Chattem and WhiteWave Foods

Recruited internally to join team launching new in-store business to CPG industry. Responsible for concept development, coaching two direct reports and program back-end analysis.# Drove first year revenue of $1.3M at Coca-Cola, Georgia-Pacific, Mars Pet, Minute Maid and Tyson# Doubled revenue in 2011 and landed new business from GlaxoSmithKline, Heinz and Frito-Lay# Delivered the division’s first $1.0M client in Mars Pet

Managed Walmart relationship and other Fortune 500 CPG companies in Bentonville, Arkansas. # Century Club award for achieving 121% (over by $13.0M) of annual quota in 2008# Sold six integrated Walmart baby and pet category campaigns in 2008 totaling $10.7M in revenue# Key Clients: Walmart, Jarden Consumer Solutions and Kimberly-Clark

Accountable for driving new business development. Researched business and market trends, produced proposals and delivered consultative sales presentations. Built trusted client relationships.# Grew sales 27% from $6.5M to $8.3M in one year (representing 57% of overall division sales) to exceed 2006 quota and achieve Soaring Eagle Club (sales incentive) award trip# Received company’s “Eagle Award” for division’s largest-ever order – $2.5M (25% gross profit margin)# Expanded product line penetration to grow Fortune 500 accounts, including Coca-Cola USA, Georgia-Pacific, GlaxoSmithKline, Pfizer and Reckitt Benckiser

Executed new product launch promotional programs for clients. Represented newspaper, direct-to-door and direct mail sampling/advertising, couponing, and targeted solo inserts Valassis product portfolio.# Received Soaring Eagle Club award for achieving 160% of annual quota in 2004 # Aggressively marketed product portfolio to 30 underdeveloped Fortune 500 CPG accounts to Increase sales from $300K+ to $1.9M in year one# Developed ten new clients, including Coca-Cola USA, Tropicana, GlaxoSmithKline and Hershey while concurrently growing business with existing clients Slim-Fast, McCormick and Eastman Kodak

Managed sales for an expanding territory with annual revenues ranging from $8M to $22M.# Named “Account Manager of the Year” in 1998 (among 25 peers) in company’s largest division# Four-time recipient of “Soaring Eagle Club” recognition for attaining all annual sales quotas# Led Southeast Division in new client wins totaling 14 accounts in 1996 and 22 for 1997# Key Clients: Tyson Foods, Red Lobster, Olive Garden, McCormick, Denny’s, Georgia-Pacific, Jimmy Dean Foods, Slim-Fast, Bausch and Lomb and Eastman Kodak Company