The Baidu StoryOur name was inspired by a poem written more than 800 years ago during the Song Dynasty. The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. "…hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood." Baidu, whose literal meaning is “hundreds of times”, represents a persistent search for the ideal. You don’t need us to tell you that China’s Internet space is booming. With the world’s largest Internet user population – 564 million as of end of 2012 – and a long way to go to reach internet penetration levels of developed countries, China’s internet is growing in both influence and sophistication. And as more and more Chinese come online, Baidu continues to innovate to meet their increasingly diverse tastes. With our goal of best serving the needs of our users and customers with intelligent and relevant solutions, we look forward to a robust future.