Tim Yerdon

Tim Yerdon Email and Phone Number

Executive Leader | Land Systems @ SAE Industry Technologies Consortia
Plymouth, MI, US
Tim Yerdon's Location
Plymouth, Michigan, United States, United States
About Tim Yerdon

I’m an innovative automotive executive, board member and advisor with a record of achievement in building transformative teams. Focused on Connected, Electrified & Autonomous Mobility – specifically Digital Cockpit Systems and In-Vehicle-Infotainment (IVI). I’m known for connecting & building relationships moving the industry forward. I’m a natural & respected business partner with a large network of community & affiliates having managed collaborative teams in North America, Europe, Asia, & South America. My expertise includes:Digital Software Innovation (Car, Cloud, Mobile) ▪ Technology Strategy & Planning ▪ User Experience Design ▪ Partner Relationship Management ▪ Product Development & Engineering Delivery ▪ Business Development ▪ Marketing & Communications ▪ Research & Development ▪ Intelligent Transportation Systems ▪ Market Research ▪ Program Management ▪ Project Management ▪ Team Leadership ▪ Process ImprovementMy pioneering spirit and constant looking ahead have helped me create solutions that answered immediate needs and future demands throughout my career. Most recently, my executive position at Ford allowed me to flex my passion and build some of the best customer-inspired and award-winning products in the market such as the Mustang MACH-E SUV, F-150 Lightning Truck and E-Transit van. As the Chief Marketing Officer at Visteon Corporation, a $3.2B global technology leader in vehicle cockpit electronics and connected car solutions, I led all aspects of marketing and communications. I was a key member of the C-suite leadership team delivering 11 straight quarters of top-line revenue growth, margin improvement, and stock price increases. Thinking big and moving fast are disciplines I love in business. If you are looking for someone with a unique blend of executive leadership in engineering & marketing with a dedication to the advancement of electronics & software let’s connect…. Contact me at timyerdon@gmail.com

Tim Yerdon's Current Company Details
SAE Industry Technologies Consortia

Sae Industry Technologies Consortia

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Executive Leader | Land Systems
Plymouth, MI, US
Website:
sae-itc.com
Employees:
31
Tim Yerdon Work Experience Details
  • Sae Industry Technologies Consortia
    Executive Leader | Land Systems
    Sae Industry Technologies Consortia
    Plymouth, Mi, Us
  • Sae Industry Technologies Consortia
    Executive Director | Automotive & Commercial Ground Vehicles
    Sae Industry Technologies Consortia Mar 2024 - Present
    Warrendale, Pennsylvania, Us
    SAE Industry Technologies Consortia specializes in bringing together industry members from across automotive, commercial ground vehicles, aerospace and other mobility sectors.I have the honor of leading the automotive and commercial ground vehicles areas to service the needs of industry through technical forums and consortia formation to drive solutions for key industry challenges in a neutral forum.My role will include growing the organization globally, developing strategic direction, fostering strong customer relationships, supporting ongoing programs and driving the opportunity for collaboration between industry, government and academia.
  • Plymouth Technology Advisors, Llc
    President & Thought Leader
    Plymouth Technology Advisors, Llc May 2022 - Mar 2024
    I leverage my diverse experience to provide strategic software and electronics guidance to vehicle manufactures, suppliers, technology companies & the organizations supporting the rapidly evolving business of connected, electrified and autonomous mobility. Delivering strategies for customer inspired product excellence, profitable revenue generation & strong positioning in the global marketplace through digital software, hardware, & services innovation. Advising software service providers (startups, tier ones, & technology companies) targeting revenue growth in automotive space.Automotive News Supplier PACE Awards Judge, University of Michigan Dearborn Advisory Board, Society of Automotive Engineers (SAE) article contributor, Connected Vehicle System Alliance (COVESA) thought leader.
  • Ford Motor Company
    Former Executive
    Ford Motor Company Jan 2019 - Apr 2022
    Dearborn, Michigan, Us
    Global Director – Enterprise Connectivity, Business & Product Owner (2021-2022)I led retail business for software, services & hardware integration related to Digital Cockpit & In-Vehicle-Infotainment (IVI). Managed business relationships with Google, Amazon, Apple, CISCO & various gaming, travel & media partners. My focus was where-to-play and how-to-win with the C-level leadership team.Chief Engineer – Team Edison, Battery Electric Vehicle (BEV) Technologies (2020 - 2021) I Implemented BEV technologies across a new portfolio of vehicles ($11B investment) to align brand attributes & maintain commonality. I also delivered a game changing Cockpit-of-the-Future project for next gen EV’s. Director - Team Edison | BEV Software & Hardware Strategy (2019 – 2020)I developed the strategies to implement new electrical architectures, Over-the-Air (OTA) updates, vehicle data extraction, large displays, vehicle compute, & human machine interfaces (HMI). Co-chaired technical forums for Ford CEO to implement future needs around software, hardware & 3rd party application services.
  • Plymouth Technology Advisors, Llc
    President & Business Leader
    Plymouth Technology Advisors, Llc Nov 2017 - Dec 2018
    Deliver strategies for customer inspired product excellence, profitable revenue growth & strong positioning in the global marketplace through digital software, hardware & services innovation. I consulted for the startup - Team Edison (within Ford Motor Company) focused on a portfolio of electrified & connected vehicles leading to Mustang MACH E SUV, F150 Lightning Truck & Electrified E-Transit Van.I also partnered with Michigan Economic Development Corporation to accelerate growth by matching start-up community to investors & automotive eco-system.
  • Visteon Corporation
    Chief Marketing And Communications Officer
    Visteon Corporation 1999 - 2017
    Van Buren Township, Mi, Us
    Chief Marketing and Communications Officer (2015 – 2017)I directed all aspects of marketing and communications for a $3.2B Fortune 500 automotive mobility and technology company – positioned #4 as a connected car tier 1 supplier, #2 in clusters, #2 in digital displays and #3 in head-up displays (HuD).Vice President – Connected Car, Design, marketing & Communications (2014 – 2015)I completed JCI Electronics acquisition ($1.5B) and functional team integration ahead of external guidance to investors. Senior Director – Global Marketing, Design and Innovation (2012 – 2014)I led a marketing and product driven Innovation focus through the organizational transformation from a $19B to $7B to $3B company.Director – Advanced Electronics, Design and Corporate Innovation (2009 – 2012)I maintained a 5-year product driven innovation strategy during the great recession and through Visteon’s corporate restructuring actions and chapter 11 bankruptcy.Associate Director – Corporate Innovation, Design & NA Marketing (2006 – 2009) Senior Manager – InnovationWorks® (2004 – 2006)Program Manager – Visteon Racing & Niche Vehicle Programs (1999 – 2004)
  • Ford Motor Company
    Engineer - Electronics
    Ford Motor Company 1994 - 1999
    Dearborn, Michigan, Us
    Conducted process development and mechanical design of fixtures, tooling and test equipment used throughout the electronics division global manufacturing sites.

Tim Yerdon Education Details

  • University Of Michigan-Dearborn
    University Of Michigan-Dearborn
    Manufacturing Systems Engineering
  • Penn State Erie, The Behrend College
    Penn State Erie, The Behrend College
    Mechanical Engineering Technology
  • Penn State University
    Penn State University
    Mechanical Engineering Technology

Frequently Asked Questions about Tim Yerdon

What company does Tim Yerdon work for?

Tim Yerdon works for Sae Industry Technologies Consortia

What is Tim Yerdon's role at the current company?

Tim Yerdon's current role is Executive Leader | Land Systems.

What schools did Tim Yerdon attend?

Tim Yerdon attended University Of Michigan-Dearborn, Penn State Erie, The Behrend College, Penn State University.

Who are Tim Yerdon's colleagues?

Tim Yerdon's colleagues are Jenn Grass, Ethan Straub, James Hajdo.

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