Tim Liu Email & Phone Number

Melbourne, Victoria, Australia

Managed all digital marketing activities, including platforms such as ActiveCampaign, WordPress, and digital advertising including SEO, SEM (Google Ads, Bing Ads), and LinkedIn Ads.Increased website conversion rates by 55%, setting up and running vertical-specific campaigns that led to more clients won for the business, closing the loop between sales and marketing efforts.Reported directly to the C-suite and Board of Directors, implementing advanced tagging and behavioral insights using Google Tag Manager, Google Analytics, Hotjar, and DealFront.Led an initiative to integrate marketing and sales efforts, implementing tracking mechanisms to unify reporting and gain insights into the customer journey.Coordinated and collaborated with international partners, assisting them in building their marketing capabilities and ensuring alignment with global marketing strategies.

Melbourne

A professional blog to share my experience in digital marketing, as well as observations on overall industry trends and where marketers should be aiming for next. Using this as a platform to do consulting work with businesses looking to improve their digital marketing activity.

Built the digital marketing arm of the business from the ground up, building new processes, digital account setup, marketing strategy and measurement rigor, and grew the digital client base by 7 times.Headed up all digital marketing activity for brands working with Tekni, covering a wide range of digital channels including SEM, Social, Video, Programmatic & EDM.Brought high-level strategic acumen with a deep technical understanding of the operational level and combined with data literacy and insightful analytics to propel businesses, with clients seeing over 400% year on year growth in revenue.Managed & led junior team members to grow in their knowledge of digital and up-skill in digital marketing.

Melbourne, Australia

Managed performance marketing media of a vast portfolio of clients, from CPG, Alcohol to Education & Private Health.Led initiatives in reporting, campaign optimisation & auditing processes, improving client-agency communications and increased efficiency.Utilised my knowledge and experience in marketing strategy to tailor digital channel marketing mixes to achieve commercial success KPI’s for each campaign. Developed marketing insights through proprietary attribution model and used statistical modelling to determine the value of channels to influence efficient and effective marketing spend and mix.

Collaborated with large clients and delivered and planned on media initiatives to achieve their commercial outcomes, from app driven results for a taxi industry leader to offline Sales Qualified Leads for a global IT security company, using data driven recommendations and insights. Planned, executed and optimized large scale media campaigns across the top, middle and lower funnels, improving ROI and CPA across a variety of platforms including Google Ads, the 360 suite, and social across Facebook and LinkedIn. Provided and reported on complex attribution tools through creative use of existing tools and platforms to help clients understand the true value of their advertising. Drove commercial success through digital activity by linking commercial business outcomes with media influence. Worked with many different stakeholders, from Heads of Marketing to CEO’s to provide clear and insightful reports; linking digital activity to their own offline sales data, to provide an end-to-end picture of results. Presented and won new business through narrative and storytelling in presentations, making technical knowledge relatable and understandable to people with diverse backgrounds.

Melbourne, Australia

Melbourne