Marketing/Communications Professional with over twenty years experience, ten years with a business-to-business advertising agency and eleven years plus on the client side, serving companies in national as well as international marketing, communications, advertising, and publicity. Experienced in performing and managing creative functions, working with top-level executives, presentation to management, budgeting, and national and international program/project implementation.Specialties: • Branding • Ad Creation & Media Planning • Direct Marketing (Direct Mail) • Collateral Literature (Product and Capabilities Brochures) • Publicity (News Releases & Feature Articles) • Publicity (Special Focus on Product Success Stories & Case Histories) • Trade Shows (Planning and Preparation)• Websites (Planning, Content and SEO) • Social Media Marketing
Listed skills include Integrated Marketing, Advertising, Direct Marketing, Marketing Communications, and 46 others.