Chief Operating Officer
Current• Spearheaded comprehensive marketing strategies including ad creation, media buying, email, SMS campaigns, and data analytics, leading to a 331% increase in revenue while maintaining ROAS and overall net operating margin.• Redesigned our Shopify site with a new theme, integrated upsell strategies, and remerchandised all products for better clarity and differentiation that improved CVR by 19% and increased AOV by 37%.• Developed and executed a comprehensive retention strategy from the ground up including email campaigns, flows, SMS, and implemented a promotional calendar to stay organized and sync the different teams—doubling revenue from retention.• Founded the Customer Service department, establishing robust support protocols and training programs to enhance customer satisfaction and operational efficiency.• Built custom digital tools to optimize the efficiency of the production team, increasing production output by 40%.• Migrated the sales team from manual email to an integrated sales CRM, streamlining lead flow and unlocking bandwidth, allowing the sales department to triple in size.