Chief Operating Officer
Current- Spearheaded comprehensive marketing strategies including ad creation, media buying, email, SMS campaigns, and data analytics, leading to a 331% increase in revenue while maintaining ROAS and overall net operating margin.
- Redesigned our Shopify site with a new theme, integrated upsell strategies, and remerchandised all products for better clarity and differentiation that improved CVR by 19% and increased AOV by 37%.
- Developed and executed a comprehensive retention strategy from the ground up including email campaigns, flows, SMS, and implemented a promotional calendar to stay organized and sync the different teams—doubling revenue.
- Founded the Customer Service department, establishing robust support protocols and training programs to enhance customer satisfaction and operational efficiency.
- Built custom digital tools to optimize the efficiency of the production team, increasing production output by 40%.
- Migrated the sales team from manual email to an integrated sales CRM, streamlining lead flow and unlocking bandwidth, allowing the sales department to triple in size.