Tim Augustine Email & Phone Number

Thornwood, NY, US

Pleasantville, New York, United States

• Recruit, mentor and manage the design team. Champion the creative process and culture. Motivate and inspire the team to reach our goals of delivering creative excellence on each project. Lead by example.
• As Creative Director for the Tsingtao Beer account, led all creative development for the brand revitalization and repositioning of Tsingtao. The huge success led to a new line extension, Tsingtao Pure Draft. This.
• Developed creative for multiple Corona Cinco de Mayo promotional campaigns.
• Developed creative platforms, promotional campaigns, incentive programs, and merchandising environments for multiple Motorola Push-To-Talk phone launches.
• For Kraft Foods, repositioned and repackaged the LU cookies brand, resulting in double the sales. The success changed perception from a risky foreign import biscuit to an irresistible, decadent and intimate moment.
• Directed interactive web promotions and micro sites for St. Pauli Girl Beer including a successful tie-in sponsorship with Indy’s Danika Patrick. The success turned the brand image towards celebrating successful women.

• Conceptualized and designed identities, product brochures, event invitations, posters, print advertising, newsletters and media kits. Worked closely with both partners, Farnum and Morales, on high level accounts.
• Branded a fund raising event named “Honoring Our Heroes” hosted by Denis Leary, a traveling road show event where well known celebrities and comedians visited hospitals in the tri-state area presenting awards to the.
• Clients included: CFO Magazine, New Milford Hospital, Pawling Corp. and various non-profit organizations.

• Managed Creative Services staff and operations, providing full integrated marketing campaigns and brand launch campaigns for Daymon clients. Developed brand platforms, brand guidelines and brand tiering strategies for.
• Developed creative for TV, print and radio advertising. Created retail-tainment environments, merchandising destinations, POP, direct mail, Web site design and Web promotions for various clients.
• Created extensive year-long marketing plans along with seasonal promotional ideas and contests to engage consumers for Office Depot and Meijer Stores.
• Designed an interactive Web applications for Weis Markets that allowed shoppers to create a customized shopping list according to their personal nutrition needs. Designed nutrition benefits icon system for Weis.
• Clients included: 7-Eleven, Advance Auto, Aeon, Black & Decker, Harris Teeter, HEB, Kmart, Meijer, Office Depot, PetsMart, Safeway, Walgreens, Wegman's and others.

• Managed Creative Services team and operations. Directed the design strategy, branding and creative execution of all internal and external communications. Managed yearly Creative Services budgets averaging $2 million.
• Served as the central point of creative integration between corporate marketing, product marketing, events marketing, sales, public relations, and lead generation activities across offices in 26 countries.
• Designed Creative Services business model and recruited and managed a multi-disciplined team of up to 13.
• Partnered with Landor Associates to rebrand the company and launch a new identity system globally.
• Designed and wrote copy for major outdoor brand awareness advertising campaign. Purchased all media and managed the integration among outdoor, print and online ad creative. Developed Web-based lead capture system.
• The success of the rebranding and the awareness campaign positioned Hyperion as a major competitor in the market space and resulted in its long anticipated acquisition by Oracle.

• Designed user interfaces and coded interactive sales presentations, CD-ROMs, and trade show kiosks for the Fuji Film account using Macromedia Director.

• Designed magazine covers, metro posters, print advertisements, direct mail, exhibition graphics, Web sites and interactive CD-ROMs. Clients included: Reed Exhibitions, Fose, FedFacilities, The Teacher’s Blackboard.

• Designed and produced award winning packaging, advertising, direct mail and collateral materials for wholesale and retail divisions of all brands. Developed production schedules; booked and art directed photography.

• Designed brochures, direct mail pieces, retail advertising, packaging and store signage. Handled projects from concept to press check. Art directed all photography. Managed all vendor selections and relationships.

• Designed annual reports, travel brochures, print ads, book covers and typefaces for several magazines. Clients included: Billboard Publishing, McGraw Hill, New York Water Authority and Jacob Javits Center.