Tim Baltes Email & Phone Number

Nantes, Fr

Kenosha, Wisconsin

• Design products and create marketing materials for Honest Abe Instrument Company. (1/2022 – 1/2023)• Write product copy for Drum Factory Direct’s web properties, providing guidance on branding. (1/2022 – 2/2022)• Create social content for Big Fat Snare Drum to market products, create brand visibility, and promote remote drum lessons available on their website. (12/2021 – 2/2021) • Collaborate with Drum Box to develop future growth strategies and brand innovation. (11/2021 – 2/2022)• Provide continuous improvement guidance to drum retailer Twin Cities Drum Collective, aiding their manufacturing and retail operations SOPs. (12/2021)• Manage Visionary Drum Instagram page (4/2019 – 10/2020), guiding content creation and organic content curation to grow follower count from 11k to 24k+ followers, increasing engagement rates and supporting double digit year-over-year sales growth.• Partner with Pearl Drums, working with Product Managers and Marketing Managers on content marketing strategy, emerging techniques, and best practices.• Research and analyze market trends in drum retail, preparing and presenting content marketing strategies to world-renowned drum retailer Revival Drum Shop. Support shop’s mission via managing their Stoic Drummer Instagram page (4/2019 – 1/2021).• Support drummers including Curt Bisquera (Elton John, Mick Jagger, Johnny Cash), Nic Collins (Phil Collins, Genesis), Michael Urbano (Sheryl Crow, Third Eye Blind) and Valerie Franco (Kylie Minogue, Hayley Kiyoko) via one-on-one consulting, educating them on drumming, audio engineering, audio/video editing, and content marketing strategy.• Aid Wood & Weather Drum Shop with retail and marketing strategies, aiming to make the shop stand out amongst several industry competitors. (9/2016 – 01/2022)• Provide guidance to Franklin Drum Co. (formerly Risen Drums) through 2020-2021 rebranding, shaping their logo, drum shell composition, component choices, finish aesthetics, marketing, etc.

Kenosha, Wisconsin, United States

• Through content marketing efforts on @TimboFromKeno Instagram page, deploy fan base of 30k+ followers to boost online presence, resulting in producers discovering and hiring me to record drums for the music of Disney, 21st Century Fox, Warner Records, and FarmVille creators Zynga.• Engineer drum sessions for Chicago-area drummers, including Arjuna Contreras (Reverend Horton Heat), John Perrin (She & Him, NRBQ, Josh Caterer), and Cody Ratley (Shamewave).• Collaborate with Zildjian Co.’s Social Media Manager, preparing video content for multiple Instagram posts, resulting in hundreds of thousands of views.• Serve as member of the Percussive Arts Society’s Drum Set Committee, working with industry legends from top manufacturers to help identify talent for the organization’s events. (6/2019 – 12/2024)

Kenosha, Wisconsin, United States

• Write copy for print and digital promotional materials, working with faculty and staff stakeholders to ensure a unified focus.• Craft social media content, scheduling posts, and managing channels with Hootsuite.• Build email newsletters for 15,000+ students using Mailchimp.• Edit and reshape annual report communications from President and CEO to best represent the college.• Proofread and fact check marketing and internal communications.• Coordinate yearly edits and updates to marketing materials of college programs, balancing the needs of faculty and administrative staff.• Lead editing process of student handbook, working with staff across the college to ensure content like policies and procedures reflect the most current data.• Manage college's knowledge panels for Google, Apple, Bing, and more.• Clean data for college-specific information in Wisconsin Technical College System (WTCS) view book materials.• Advise marketing management on tactics to update and improve upon college's online virtual tour.• Collaborate with marketing management, Business & Workforce Solutions, and Employment Services division to improve website layout, copy, and overall user experience.

Kenosha, Wisconsin, United States

•Craft marketing copy for new MI products like JUNO-X, SPD-SX PRO, and AIRA Compact, focusing on synthesizer and drum categories.•Write and edit content for Roland Articles site, performing layout and publishing through Wordpress platform.•Coordinate article projects from start to finish, selecting writers, prepping briefs, editing articles with product marketing manager feedback, and publishing articles on WordPress platform.•Spearhead Roland Articles cleanup project, correcting linking issues across 275 article sites.•Evaluate current content and develop innovative approaches for improvement.

Pleasant Prairie, Wisconsin

• Coordinate creation of all product reference materials, working as liaison between merchandising, private label business and design teams. Ensure clarity of product reference materials through technical editing and proofreading, while providing design guidance based on several style guides.• Inspect incoming product weekly for private label packaging updates and quality control purposes, working with foreign and domestic vendors to resolve packaging and product quality issues.• Perform additional roles, including coordinator of Uline’s corporate library and coordinator of Liz Uihlein’s industry-based catalog collection.

Pleasant Prairie, Wisconsin

• Write, edit, and proofread instruction/specification sets, marketing materials, and presentations, working with teams around the company to ensure accuracy, tone, and consistency.• Coordinate print production process, producing print and electronic deliverables in-house and through external print vendors.• Meet various departmental needs, like maintaining print archives, heading the corporate library, producing and presenting departmental team-building exercise for 70+ employees, and recording drums for a radio commercial that airs during Milwaukee Bucks games.

Kenosha, Wisconsin

• Improved customer satisfaction and communication by independently conceptualizing and creating product information tag prototypes for drums and amps.• Drew on an extensive understanding of music genres to shape individual customer solutions for subcultural guitar, drum, and pro sound needs.• Learned to master new technologies, including computer software and hardware, to teach customers basic and advanced functions for audio recording and production.