I have over 20 years brand and category marketing and sales experience across different industries - FMCG food and soft drinks, luxury wines and spirits and sports. I have FMCG experience with Grupo Bimbo, McVities and Fox's biscuits, Copella and Tropicana juice with PepsiCo; Richmond and Wall's sausages with Kerry Foods; wines and spirits with Pernod Ricard & Treasury Wine Estates.I deliver a brand strategy driven by consumer insight, which is how I have re-positioned and significantly grown successful brands such as New York Bakery bagels, Tropicana, Copella and Wall's sausages. I have significant experience in consumer insight, brand positioning and brand re-launches, and have extensive above the line, TV, press & radio advertising, digital & social marketing and sports sponsorship experience.Key personal highlights include:• Re-launched and grew the NYB brand with new packaging design, new TV creative & an integrated digital & social campaign.• At PepsiCo I re-launched the Copella brand, growing it nearly 200% in 3 years • Also at PepsiCo I managed the Tropicana brand achieving 16% CAGR over 4 years• Negotiated SANZAR rugby sponsorship with Sky Sports for Wolf Blass• Developed a brand and digital strategy for the FIA World Rally ChampionshipSkills:LeadershipSuccessful brand management of £100m brands Strategic brand planning & executionDigital marketing and e-commerceBrand re-positioning and relaunchingCategory MarketingInnovation R&D & deliveryDigital & social media strategy & activationTeam leadership, coaching, mentoring & developmentStrategic sports marketing & sponsorshipRights holder & governing body marketingI welcome invitations to connect. If we don't know each other please just add a short note.